MarTech Podcast ™ // Marketing + Technology = Business Growth
Business:Marketing
Today we're going to discuss challenges and opportunities for your usage of data. Joining us is Howard Luks, who is the Managing Director of Eyeota, which is an audience technology platform that enables the intelligent use of data. In part 2 of our conversation, we're going to discuss the in-house marketer's guide to building a data roadmap. Show Notes
Connect With:
Howard Luks: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterDiscovering MarTech Solutions That Solve Your Problems
The Effects Of 3rd-Party Cookie Deprecation
The Rise Of Data Collaboration
Best Martech To Integrate With LinkedIn Ads
Leverage LinkedIn Ads To Build Your Pipeline
The Evolution Of Market Intelligence Platforms
Relationships Between Marketing Functions & Company growth
Can MarTech Avoid Commoditization?
Problems With B2B Tech's Content Marketing Approach
Search Generative Experience (SGE) And Website Traffic
Protecting Creators From AI-Powered Copyright Infringement
Effective Brand Strategy In A Crowded Marketplace
Turning Customer Marketing Strategy Into Pipeline Growth
Why Unique Data Sets Are The AI Competitive Advantage Of The Future
The Power Of Owned Media Assets
Insights On Cross-Border Partnerships
Game-Changing Global Partnerships For Startups
Making Your SaaS Biz A “Must Have”
Unit Economics Deciphering The State Of SaaS
The Impact Of Generative AI On Marketing
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