MarTech Podcast ™ // Marketing + Technology = Business Growth
Business:Marketing
Today we're going to discuss challenges and opportunities for your usage of data. Joining us is Howard Luks, who is the Managing Director of Eyeota, which is an audience technology platform that enables the intelligent use of data. In part 2 of our conversation, we're going to discuss the in-house marketer's guide to building a data roadmap. Show Notes
Connect With:
Howard Luks: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterNavigating The Future Of Marketing As Cookies Crumble
How AI-driven Personalization Can Nurture Consumer Trust
Why Prioritizing Zero-Party Data Will Be Integral To Marketing
Choosing The Best Digital Strategy For International Business
Why You Need A Market Intensification Strategy
Why Your Media Buying Strategy Is Killing Your Brand
Why You Don't Need To Worry About The Death Of The Cookie
The Future of Marketing Measurement
The Benefits of Multi-channel Data Clean Rooms
The Toxic Dependency on 3rd-Party Cookies
Collaborating With Creators For YouTube Growth
Roadmap To Monetizing YouTube Content
Emotional Impact Of AI On Marketers
Where To Integrate AI Into Your MarTech Stack?
The State of AI Tooling
Effective Leadership In Marketing Organizations
The Right GTM For Your Company's Size & Audience
The Power Of Video Bases Research Interview
Audience Discovery For Marketing Research
Use Cases Of Generative AI In Marketing Strategies
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