MarTech Podcast ™ // Marketing + Technology = Business Growth
Business:Marketing
Today we're going to discuss challenges and opportunities for your usage of data. Joining us is Howard Luks, who is the Managing Director of Eyeota, which is an audience technology platform that enables the intelligent use of data. In part 2 of our conversation, we're going to discuss the in-house marketer's guide to building a data roadmap. Show Notes
Connect With:
Howard Luks: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterAutomation Vs Creativity: What Is More Important?
Avoiding AI Swirl
Is Every Company Now An Adtech Company?
Increasing Sales With Powerful Email Marketing
Building Healthy, Engageable Email Lists
Optimizing Media Buying In Privacy First Era
How Marketing Mix Modeling Unlocks Scale & Incrementality
Chat Engine Optimization Is Becoming The New SEO For Advertising
High Costs Associated With Building Chatbots
The ROI of Today’s CRM
What Modern CRM Looks Like
How Generative AI Solves Branding Problems
AI Transformation Strategies
How To Ethically Collect Targeted Data
Why Permissioned Consumer Data > Retail Media
The Future Of PR Measurement For B2B Companies
8 Keys To Cracking The Modern Corporate Narrative
Where Customer Engagement & UX Intersect
The State Of Marketing Data & Analytics
Evaluating MarTech Solutions For Your Needs
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