MarTech Podcast ™ // Marketing + Technology = Business Growth
Business:Marketing
Today we're going to discuss challenges and opportunities for your usage of data. Joining us is Howard Luks, who is the Managing Director of Eyeota, which is an audience technology platform that enables the intelligent use of data. In part 2 of our conversation, we're going to discuss the in-house marketer's guide to building a data roadmap. Show Notes
Connect With:
Howard Luks: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterThe Modern Marketing Data Stack Report
How To Determine Newsworthiness
Snooze Or News: AI For PR
1st & Zero-party Data In Marketing & CX
Why Social Media & Advertising Need To Evolve
Influencer Marketing & SEO As Offensive Tools
Leveraging AI to Scale Content Marketing
CMO Success Measurement
The Evolving CMO Role
MarTech Industry Predictions
2024 Consumer Marketing Trends
How knowledge friction impacts commerce
Deployment Of Knowledge Layers
Using MarTech Tools For Deep Thought Work
The process of automating your busywork
Is My Product Priced Correctly?
Start Point To Improve Margins
How Marketers Should Approach Programmatic Advertising
Preparing For A Cookie-Less World
Quantitative And Qualitative Wins In B2B Marketing
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