HALO Talks: Elevating Wellness
Business
An industry veteran in the sector since the early 90's, Paula Neubert has been with Club Greenwood for 19 years. A high end, massive, 150,000+ sq foot fitness resort in business for 34 years, Paula and her team have built something extremely unique in the HALO space.
"We look at the competition as ways to make us better. I can say with 100% certainty that our club is built on referrals . . . it's like a family," states Neubert. She continues and discusses the critical importance of marketing messages and why, for example, they use words like "resort" or "club" versus "gym." With regards to expanding and remaining "small" she states, "Know what you do well. The more locations you have, the more opportunities you have to spread things thin, and mess up."
Club Greenwood is very well known in the space, and Neubert continues to be a critical player in making that happen. This is a must-listen for anyone looking to take their facility-regardless of size-to the next level.
Click here to download transcript.
Episode #463: Navigating Early Stage Investments-Kiva Dickinson Discusses Signals for VC Backing
Episode #462: Elevating Fitness Experiences with Jack Thomas-Fit Guide's Innovations and Expansion Strategies
Episode #461: Creating Community Through Fitness-Dane McCarthy Discusses Squad-Based Training
Episode #460: Saving and Growing Tangerine Yoga - Laura Adelson's Entrepreneurial Journey
Episode #459: Tackling the Energy Drink Market-Gary Kleinman of Electrolyte Boost
Episode #458: The Science of Training Young Athletes-Expert Perspectives with Bill Parisi
Episode #457: Centered Ai-The Future of Productivity with Steven Puri
Episode #456: Maximizing Studio Success-Strategic Tips for Boutique Owners with Maura Vella
Episode #455: Creating Personalized Social Media for Franchisees-Chuck Goetschel from Rallio
Episode #454: Finance 101: Inside The Deal Room Of An Investment Bank
Episode #453: Partnering for Impact-Move to Live More Collaborations for Healthier Lifestyles with Amy Bantham
Episode #452: Defying Expectations-ABC's Journey of Growth, Innovation, and Data-Driven Decision Making with Bill Davis
Episode #451: Harnessing Technology to Revolutionize Nutrition | Insights from Wade Norris of Snap Calorie
Episode #450: Entrepreneurship, Health, and Longevity: A Conversation with Chris Mirabile of NOVOS
Episode #449: From Employee To Owner-How Jacob Thomas Secured a Deal to Own Razor Sharp Fitness
Episode #448: Navigating the Online Fitness Landscape: Insights from Jane Curth, Professor Turned Industry Innovator
Episode #446: Charles Seltzer Shares the Story Behind Cross Court, The Next Evolution in Pickup Basketball
Episode #445: Solving Mental Illness Through Technology | Dr. Bechara Saab of Mobio Interactive
Episode #444: The Future of Technology in the Fitness Industry | Insights from Alex Peacock of Leisure Labs
Episode #443: From Military Tech to Mass Market | Udaiyan Jatar Educating the Industry on Exogenous Ketones with Tecton
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money