Welcome back to Floor 9. In this episode, we had the honor of having Kara Manatt, EVP of Intelligence Solutions at MAGNA, and Edwin Wong, SVP, Insights & Innovation at Vox Media, to chat about their recent blockbuster research on the persuasive power of podcasters and podcasting’s growing influence. When asked which media figures’ influence matters most, their study found that 75% of listeners say podcast hosts compared to 15% who say social media influencers.
Kara and Edwin shared which podcasts they love most, then dived into the most revelatory findings from the joint study, “Podcasts: A New Era of Influence” (starting at 11:07). Some highlights of their discussion include:
You can learn more about this joint research here: https://www.voxmedia.com/2023/5/10/23718269/podcasts-a-new-era-of-influence
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Episode 137: The Rise of “Storeless” Commerce (Ft. Randall & Chris from IAB)
Episode 136: What Marketers Should Know about Snap Partner Summit 2022
Episode 135: Brand Safety and Responsibility in Times of War
Episode 134: Apple Event Recap & Metaverse News
Episode 133: Outlook 2022 Trends, Part 2
Episode 132: Outlook 2022 Trends, Part 1
Episode 131: CES 2022 Trend Recap (with the entire Lab team!)
Episode 130: Ghosts of Outlook’s Past (2021 Holiday Special)
Episode 129: NFTs, DeFi, and Barbados (featuring Kenton Langstroth)
Episode 128: The Metaverse Competitive Landscape
Episode 127: What Marketers Need to Know about TikTok (featuring Gabriel Nicolau)
Episode 126: What iOS 15 Means for Consumer Privacy (Featuring Arielle Garcia)
Episode 125: Apple Event Recap: iPhone 13, Fitness+, and more
Episode 124: The Uncertain Future of Movies (Ft. Kyle Turner)
Episode 123: Hyperloop Hype, Onlyfans Drama, & TikTok Shopping
Episode 122: News on the Metaverse, NFTs, and FinTech
Episode 121: AR Ads for the 5G Age (crossover special with Five by Ericsson Emodo)
Episode 120: The "Turducken" Future of Social Media
Episode 119: Google Delays Killing Cookies, TikTok Launches Mini-apps, Facebook Shop Updates, and More
Episode 118: How Brands Can Prepare for the AR Future (ft. Carolina Arguelles from Snap)
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