Welcome back to Floor 9. In this episode, we had the honor of having Kara Manatt, EVP of Intelligence Solutions at MAGNA, and Edwin Wong, SVP, Insights & Innovation at Vox Media, to chat about their recent blockbuster research on the persuasive power of podcasters and podcasting’s growing influence. When asked which media figures’ influence matters most, their study found that 75% of listeners say podcast hosts compared to 15% who say social media influencers.
Kara and Edwin shared which podcasts they love most, then dived into the most revelatory findings from the joint study, “Podcasts: A New Era of Influence” (starting at 11:07). Some highlights of their discussion include:
You can learn more about this joint research here: https://www.voxmedia.com/2023/5/10/23718269/podcasts-a-new-era-of-influence
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Episode 78: Unpacking the TikTok Drama
Episode 77: The State of Mobile Gaming
Episode 76: Into the Metaverse!
Episode 75: Podcasts Persist during Pandemic
Episode 74: Outlook 2020 Trends Mid-Year Check-In
Bonus Episode - Apple 2020 WWDC Highlights
Episode 73 - Snap’s AR Vision 2020
Episode 72 - The Future of Social Commerce
Episode 71: Ad Industry Temperature Check feat. Michael Kassan
Episode 70: What’s Section 230 & What Marketers Need to Know
Episode 69 - The Future of Live Events
Episode 68: Virtual Travel Experiences & Wanderlust
Episode 67 - COVID-19 Special #8: Forecasting Future Demands
Episode 66 - COVID-19 Special #7: Learnings from APAC
Episode 65 - COVID-19 Special #6: Breaking Windows and Selling Online
Episode 64 - COVID-19 Special #5: What a Time to Go Live!
Episode 63 - COVID-19 Special #4: Doing the Right Thing
Bonus Episode - Full Interview with the NHL and NBCUniversal Sports
Episode 62 - COVID-19 Special #3: Charting New Media Behaviors & Talking Sports
Episode 61 - COVID-19 Special #2: Ecommerce Accelerated and Influencer Marketing Interrupted
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