Welcome back to Floor 9. In this episode, we had the honor of having Kara Manatt, EVP of Intelligence Solutions at MAGNA, and Edwin Wong, SVP, Insights & Innovation at Vox Media, to chat about their recent blockbuster research on the persuasive power of podcasters and podcasting’s growing influence. When asked which media figures’ influence matters most, their study found that 75% of listeners say podcast hosts compared to 15% who say social media influencers.
Kara and Edwin shared which podcasts they love most, then dived into the most revelatory findings from the joint study, “Podcasts: A New Era of Influence” (starting at 11:07). Some highlights of their discussion include:
You can learn more about this joint research here: https://www.voxmedia.com/2023/5/10/23718269/podcasts-a-new-era-of-influence
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Episode 96: CES 2021 Preview
Episode 95 - Trends Yule Love: 2020 Holiday Party Special
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Episode 93: How to Build a D2C Brand
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Episode 92: 2020 Thanksgiving Special
Episode 91: The Future of Startups
Episode 90: Media Responsibility Ten Commandments
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Episode 88: 2020 Holiday Shopping Trends feat. Victoria Sakal from Morning Consult
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Episode 86: The Rise of Contactless Payments
Episode 85 - The Future of Work (feat. Phil Libin from All Turtles and mmhmm)
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Episode 83: How Apple & Facebook Prepare for Post-Mobile
Episode 82: The New Normal
Episode 81: Data Privacy as a Business Imperative
Episode 80: A Conversation with Nikole Hannah Jones
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