Welcome back to Floor 9. In this episode, we had the honor of having Kara Manatt, EVP of Intelligence Solutions at MAGNA, and Edwin Wong, SVP, Insights & Innovation at Vox Media, to chat about their recent blockbuster research on the persuasive power of podcasters and podcasting’s growing influence. When asked which media figures’ influence matters most, their study found that 75% of listeners say podcast hosts compared to 15% who say social media influencers.
Kara and Edwin shared which podcasts they love most, then dived into the most revelatory findings from the joint study, “Podcasts: A New Era of Influence” (starting at 11:07). Some highlights of their discussion include:
You can learn more about this joint research here: https://www.voxmedia.com/2023/5/10/23718269/podcasts-a-new-era-of-influence
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Episode 40 - Facebook's Plan for the Future
Episode 39 - Outlook 2019: China POV
Episode 38 - Outlook 2019
Episode 37 - Unpacking Apple’s Unprecedented Service Event
Episode 36 — Partner Highlight feat. Damian Bradfield from WeTransfer
Episode 35 — Why Spotify ❤️ Podcasts
Episode 34 - Social-Native Brands | A PSFK NYRIW Panel
Episode 33 - Live from CES 2019
Episode 32 - A Podcasting Holiday Special
Episode 31 - 2018 Year End Review
Episode 30 - The Future of Play feat. Lego
Episode 29 - The Future of News feat Axios
Episode 28 - The Future of Influence(rs)
Episode 27 - Partner Highlights: Last Mile Delivery
Episode 26 - Food Innovation For Thought
Episode 25 - The Age of The Super Bundle
Episode 24 - Apple's 2018 iPhone Xs Event
Episode 23 - The State of VR vs. AR feat. Tony Parisi
Episode 22 - Brand Trust in the Digital Age feat. Jort Possel
Episode 21 - AI Takes The Wheel: The Future of Autonomous Vehicles feat. Mauricio Angulo
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