Welcome back to Floor 9. In this episode, we had the honor of having Kara Manatt, EVP of Intelligence Solutions at MAGNA, and Edwin Wong, SVP, Insights & Innovation at Vox Media, to chat about their recent blockbuster research on the persuasive power of podcasters and podcasting’s growing influence. When asked which media figures’ influence matters most, their study found that 75% of listeners say podcast hosts compared to 15% who say social media influencers.
Kara and Edwin shared which podcasts they love most, then dived into the most revelatory findings from the joint study, “Podcasts: A New Era of Influence” (starting at 11:07). Some highlights of their discussion include:
You can learn more about this joint research here: https://www.voxmedia.com/2023/5/10/23718269/podcasts-a-new-era-of-influence
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Episode 20 - Partner Highlights: Esports and Gaming
Episode 19 - Ecommerce Trends Breakdown feat. MAGNA
Episode 18 - WWDC 2018
Episode 17 - Legalizing Sports Betting & Its Media Implications
Episode 16 - Recap of Facebook F8 / Microsoft Build / Google IO
Episode 15 - All Culture is Digital Culture ft. Wattpad
Episode 14 - The Battle For The Home
Episode 13 - The Sight and Sound of Search
Episode 12 - Meet Over Meat Live @ SXSW
Episode 11 - The Changing Movie-Going Experience
Episode 10 - The Paper Towel Effect
Episode 9 - Outlook 2018 Preview
Episode 8 - Live from CES 2018
Episode 7 - Holiday Special! 2017 Reflections & Looking Ahead
Episode 6 - What's Up With Retail
Episode 5 - Esports and Gaming feat Twitch
Episode 4 - Conversational Interfaces
Episode 3 - Camera As Input
Episode 2 - Advanced Interfaces
Episode 1: 2017 Apple iPhone Launch Event
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