Welcome back to Floor 9. In this episode, we had the honor of having Kara Manatt, EVP of Intelligence Solutions at MAGNA, and Edwin Wong, SVP, Insights & Innovation at Vox Media, to chat about their recent blockbuster research on the persuasive power of podcasters and podcasting’s growing influence. When asked which media figures’ influence matters most, their study found that 75% of listeners say podcast hosts compared to 15% who say social media influencers.
Kara and Edwin shared which podcasts they love most, then dived into the most revelatory findings from the joint study, “Podcasts: A New Era of Influence” (starting at 11:07). Some highlights of their discussion include:
You can learn more about this joint research here: https://www.voxmedia.com/2023/5/10/23718269/podcasts-a-new-era-of-influence
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Episode 57 — Outlook 2020: Four trends that will define 2020
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Episode 55 — CES 2020 Recap Part 2: What the Lab Experts Say
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Episode 50 🎉 — The Future of Social Media & Online Communities
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Episode 44 - Facebook Plots World Domination with Libra
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Episode 42 - D2C are going Out Of Home
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