Dive into the essentials of creating a user-friendly and brand-representative website for Pilates teachers and studios. Learn what content to feature front and center, how to avoid common homepage pitfalls, and why your website is the digital storefront that reflects your studio's culture and teaching style. Explore the latest in web platform features, simple SEO strategies for increased visibility, and the power of engaging visuals. Whether you're tech-savvy or seeking professional help, this episode is packed with tips to enhance your site's visitor experience and optimize calls to action. Don't miss Jenna's advice on being authentic in your messaging to attract your ideal clientele. Upgrade your Pilates website savvy with Episode 144!
LINKS:
FREE DOWNLOAD: Get Your Website Checklist
Order Jenna's Book
JZ Private Coaching
JZ Studio Library Cards
JZ Studio YouTube Channel
00:00 Consider website feel, not just look for clients.
06:33 Web platforms evolved to offer variety of features.
10:34 Engage in website design, have a plan.
13:00 Consolidated content, clear navigation for effective website.
18:17 Avoid stock photos to truly represent diversity.
22:56 Consider class goals for website SEO strategies.
24:04 Find unique studio by highlighting differentiators.
30:08 Regular website maintenance essential for user experience.
32:44 Be bold and true to yourself.
34:54 Focus on experience, simplicity, and connection for success.
Ep.18 | Jeanne Reilly; Counselor Turns Teacher, Turns Studio Owner
Ep. 17 | Men's Panel; From Their Perspective
Ep. 16 | Trent McEntire Interviews Jenna!
Ep.15 | Madeline Black; A Career with Creative Outlets
Ep. 14 | Body Image Panel with Anula Maiberg and Lindsay Hanner
Ep. 13 | Heather Vaughan-Southard; How Movement Heals the Self
Ep. 12 | Julie Driver; Women Supporting Women
Ep. 11 | Season 2 Opener with Joseph Quinn; Pilates Metrics
*BONUS* New Year's Episode!
*BONUS* Holiday Episode!!!
Bonus Episode!!!
Ep. 10 |Season 1 Finale! with Benjamin Degenhardt; Never Have I Ever
Ep. 9 | Elizabeth Anderson; Uniting An Industry
Ep. 8 | Shari Berkowitz; The Classical & Biomechanical Bridge
Ep. 7 | Fresh Voices Panel; The Newest Generation
Ep. 6 | Trent McEntire; Support From All Sides
Ep. 5 | Pilates Parents Panel; Juggling It All
Ep. 4 | Viktor Uygan; A Family Business
Ep. 3 | Carey Sadler; Small Town Strong
Ep. 2 | Mariska Breland; Neurological Conditions
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