Dive into the essentials of creating a user-friendly and brand-representative website for Pilates teachers and studios. Learn what content to feature front and center, how to avoid common homepage pitfalls, and why your website is the digital storefront that reflects your studio's culture and teaching style. Explore the latest in web platform features, simple SEO strategies for increased visibility, and the power of engaging visuals. Whether you're tech-savvy or seeking professional help, this episode is packed with tips to enhance your site's visitor experience and optimize calls to action. Don't miss Jenna's advice on being authentic in your messaging to attract your ideal clientele. Upgrade your Pilates website savvy with Episode 144!
LINKS:
FREE DOWNLOAD: Get Your Website Checklist
Order Jenna's Book
JZ Private Coaching
JZ Studio Library Cards
JZ Studio YouTube Channel
00:00 Consider website feel, not just look for clients.
06:33 Web platforms evolved to offer variety of features.
10:34 Engage in website design, have a plan.
13:00 Consolidated content, clear navigation for effective website.
18:17 Avoid stock photos to truly represent diversity.
22:56 Consider class goals for website SEO strategies.
24:04 Find unique studio by highlighting differentiators.
30:08 Regular website maintenance essential for user experience.
32:44 Be bold and true to yourself.
34:54 Focus on experience, simplicity, and connection for success.
Ep. 69 | Ken Gilbert; Integrating Pilates
Ep. 68 | Community Episode; Jenna's PMA Annual Meeting Recap
Ep. 67 | Leah Stewart; Motherhood and Life!
Ep. 66 | Community Episode; Uncovering Your Teaching Beliefs
Ep. 65 | Jill Hinson; Core Compassion Project
Ep. 64 | Community Episode; Chaos, Full Moons and Mentorship
Ep. 63 | Rael Isacowitz; Creating Space For The Mind, Body, and Spirit to Thrive!
Ep. 62 | Community Episode: Navigating Transitions
Ep. 61 | Benjamin Degenhardt; 360's New Home
*BONUS* The Story of Jenna's Hysterectomy
Words With Friends BONUS!
Admin BONUS! Jenna & Melanie Discuss Owner and Administrator Relationships
Ep. 60 | Meredith Rogers; Big Phones and The FINALE OF SEASON 6
Ep. 59 | Jeana Pfeifer; Creating Inclusivity Within Our Studio Community
Ep. 58 | Saul Choza; The Dark Horse of Pilates Is Bringing The Light
Ep. 57 | Cara Reeser & Jeremy Laverdure; Movement Science Made Simple
Ep. 56 | Jillian Hessel; The Hybrid Of Masters
Ep. 55 | Carolyne Sidhu Anthony; Empowering Women!
EP. 54 | Diane Severino; The Diva Divine
Ep. 53 | Nick Hannah, PT; A Biopsychosocial Jedi
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