Dive into the essentials of creating a user-friendly and brand-representative website for Pilates teachers and studios. Learn what content to feature front and center, how to avoid common homepage pitfalls, and why your website is the digital storefront that reflects your studio's culture and teaching style. Explore the latest in web platform features, simple SEO strategies for increased visibility, and the power of engaging visuals. Whether you're tech-savvy or seeking professional help, this episode is packed with tips to enhance your site's visitor experience and optimize calls to action. Don't miss Jenna's advice on being authentic in your messaging to attract your ideal clientele. Upgrade your Pilates website savvy with Episode 144!
LINKS:
FREE DOWNLOAD: Get Your Website Checklist
Order Jenna's Book
JZ Private Coaching
JZ Studio Library Cards
JZ Studio YouTube Channel
00:00 Consider website feel, not just look for clients.
06:33 Web platforms evolved to offer variety of features.
10:34 Engage in website design, have a plan.
13:00 Consolidated content, clear navigation for effective website.
18:17 Avoid stock photos to truly represent diversity.
22:56 Consider class goals for website SEO strategies.
24:04 Find unique studio by highlighting differentiators.
30:08 Regular website maintenance essential for user experience.
32:44 Be bold and true to yourself.
34:54 Focus on experience, simplicity, and connection for success.
Ep. 108 | Community Episode; Therapeutic Alliances, Storytelling and a Listener Rant
Ep. 107 | LaBriece Ochsner; The Many Languages Of Pilates
Ep. 106 | Community Episode; What IS Pilates?
Ep. 105 Carol Monaco; The Truth Behind The Magic
Ep. 104 | Community; Synthesizing Continuing Education
Ep 103 | Erin Myers; Owning Your Scoliosis
Ep 102 | Community Episode; The Value Of Asking For Feedback
Ep. 101 | Taralyn Nunziata; The Human Connection
Ep. 100 | Pilates Unfiltered Celebrates 100 Episodes
Ep 99. | Pilates Unfiltered LIVE; Momentumfest 2019
Ep 98. | Katie Tomaszewski; Getting Real About Being Sober Curious
Ep. 97 | Pilates Unfiltered LIVE; Ann Arbor Michigan, Part II
Ep. 96 | Kelly Kane; On Ego, Professional Growth And Dancing Vaginas
Ep. 95 | Pilates Unfiltered LIVE, Ann Arbor Michigan Part I
Ep. 94 | Kira Lamb; The Evolution of Our Practice
EP. 93 | Community Episode; Meaningful Mistakes Part 2: When Bringing My Work Online
Ep 92. | Beth Sandlin; Trauma Informed Care For Pilates Professionals
Ep 91. | Gary Calderone; The Pilates Path To Health
EP. 90 | Community Episode; The Most Meaningful Mistakes I've Made Part I
Ep. 89 | Mary Peacock; Getting Honest About Teaching
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