Dive into the essentials of creating a user-friendly and brand-representative website for Pilates teachers and studios. Learn what content to feature front and center, how to avoid common homepage pitfalls, and why your website is the digital storefront that reflects your studio's culture and teaching style. Explore the latest in web platform features, simple SEO strategies for increased visibility, and the power of engaging visuals. Whether you're tech-savvy or seeking professional help, this episode is packed with tips to enhance your site's visitor experience and optimize calls to action. Don't miss Jenna's advice on being authentic in your messaging to attract your ideal clientele. Upgrade your Pilates website savvy with Episode 144!
LINKS:
FREE DOWNLOAD: Get Your Website Checklist
Order Jenna's Book
JZ Private Coaching
JZ Studio Library Cards
JZ Studio YouTube Channel
00:00 Consider website feel, not just look for clients.
06:33 Web platforms evolved to offer variety of features.
10:34 Engage in website design, have a plan.
13:00 Consolidated content, clear navigation for effective website.
18:17 Avoid stock photos to truly represent diversity.
22:56 Consider class goals for website SEO strategies.
24:04 Find unique studio by highlighting differentiators.
30:08 Regular website maintenance essential for user experience.
32:44 Be bold and true to yourself.
34:54 Focus on experience, simplicity, and connection for success.
Ep 123. | Lily Matson; A New Teacher's Paradigm
When Sh*t Gets Real, We Go Basic
Ep. 122 | Maggie Downie; Asking Challenging Questions
Ep. 121 | Amy Rost; Pilates Fest North
BRINK 2020 - An Unforgettable Professional Development Event
Ep. 120 | Hilary Opheim; A Bright Outlook on Movement and Life
REPLAY | Madeline Black ; A Career With Creative Outlets
Ep. 119 | Mimosa Gordon; Speaking Less To Say More
REPLAY | James Crader; The Minutia Of Movement - 2017
Ep. 118 | Marimba Gold-Watts; Embracing Your Individuality For Empowered Teaching
Ep. | 117 Community; End of Year Wrap Up
REPLAY: Ep. 94 | Kira Lamb; The Evolution of Our Practice
Ep. 116 | Pilates Unfiltered LIVE at Chapel Allerton Pilates UK!
Ep. 115 | Jennifer Gianni; Unpacking The Pilates Teacher's Process
Ep. 114 Delia Buckmaster; Keeping It Real With The Business of Pilates
Ep. 113 | Money Mindset and We Vs. Me
Ep. 112 | Are You Entrepreneurial? {Community}
Ep. 111 | Jessica Valant; Momentumfest 2019 Recap
Ep. 110 |Community; Lateral Moves and Jenna's Favorite Things
Ep. 109 | Suzanne Martin; A Focus On Function
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