Dive into the essentials of creating a user-friendly and brand-representative website for Pilates teachers and studios. Learn what content to feature front and center, how to avoid common homepage pitfalls, and why your website is the digital storefront that reflects your studio's culture and teaching style. Explore the latest in web platform features, simple SEO strategies for increased visibility, and the power of engaging visuals. Whether you're tech-savvy or seeking professional help, this episode is packed with tips to enhance your site's visitor experience and optimize calls to action. Don't miss Jenna's advice on being authentic in your messaging to attract your ideal clientele. Upgrade your Pilates website savvy with Episode 144!
LINKS:
FREE DOWNLOAD: Get Your Website Checklist
Order Jenna's Book
JZ Private Coaching
JZ Studio Library Cards
JZ Studio YouTube Channel
00:00 Consider website feel, not just look for clients.
06:33 Web platforms evolved to offer variety of features.
10:34 Engage in website design, have a plan.
13:00 Consolidated content, clear navigation for effective website.
18:17 Avoid stock photos to truly represent diversity.
22:56 Consider class goals for website SEO strategies.
24:04 Find unique studio by highlighting differentiators.
30:08 Regular website maintenance essential for user experience.
32:44 Be bold and true to yourself.
34:54 Focus on experience, simplicity, and connection for success.
Ep. 15 Expert Chat With Cory Sterling | Conscious Counsel
Ep 14. TTFT - Movement Affinities With JZ
Ep 13. Resentment & Boundaries With JZ
EP12. Understanding Coercive Control, Abusive Power Dynamics and Cults With Ashlen Hilliard
Ep. 11 | Self & Other With James Crader - JZ Unfiltered
Ep. 10 Body Image & Bunny Lessons - JZ Unfiltered
Ep 9. We're Not Good At Gurus - JZ Unfiltered
Ep 8. Is Pilates All I Am - JZ Unfiltered
Ep 7. Broken Wing Syndrome - JZ Unfiltered
Ep 6. When Mentors Disappoint You - JZ Unfiltered
Ep 5. Brick By Brick - JZ Unfiltered
Ep 4. When you feel like you have no idea what you're doing - JENNA UNFILTERED
Checking In With JZ At The End of 2021
Ep 3. | To Cite Or Not To Cite? A Conversation About Creation
Ep 2. | What Draws Us In Is Not What Keeps Us In {Jenna Unfiltered}
Jenna, Unfiltered | Ep 1. Baby Steps, Get On The Mic
BONUS - Checking In With Jenna
REPLAY: Mari Winsor Tribute
Ep. 125 | Stephanie Benton; Effective, Authentic Marketing
Ep. 124 | Kelly Hale; Digestion, Integration and That 4-Letter Word
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