SocialMinds - A Social Media Marketing Podcast
Business:Marketing
Booking.com is the first port of call for many a traveller when they’ve got a trip to plan. But it isn’t the only online travel agency out there. So how is it staying ahead of the game? On today’s episode, its global social media director Laura Kaye reveals how Booking.com remains top-of-mind for holidaymakers through unique social creative. Find out how the brand deals with complaints in the comments, the most effective strategies for leveraging influencers, and the key to balancing high-performing ‘travel porn’ with ownable, distinctive content.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.
Ep. 095 - SOCIAL IN SIX [013]
Ep. 094 - The Cost of Reach: How Paid Social Managers and Platforms are Meeting Demand | Kat Cimetta, Ex-Domino’s
Ep. 093 - SOCIAL IN SIX [012]
Ep. 092 - How to Be Famous: Decoding the YouTuber Framework | Chris Stokel-Walker
Ep. 091 - SOCIAL IN SIX [011]
Ep. 090 - A Global Call to Action: WWF on Social Media’s Role in Saving the Planet | Alice More O'Ferrall and Holly Kay
Ep. 089 - SOCIAL IN SIX [010]
Ep. 088 - The Innovators Behind AR: Why Snapchat Matters to the Future of Big Tech and Media | Will Scougal - Snap Inc.
Ep. 087 - SOCIAL IN SIX [009]
Ep. 086 - The Burden on Brands: Why We Turn To Brands In Times of Crisis | John Kyriakou and Jon Slater
Ep. 085 - SOCIAL IN SIX [008] | WEBINAR SPECIAL
Ep. 084 - A Brief Quarantine: How to Discover Your Creativity in Isolation | Olivia Downing - TBWA
Ep. 083 - SOCIAL IN SIX [007]
Ep. 082 - Campaign Against COVID-19: The True Impact of a Pandemic on Advertising | Omar Oakes - Campaign Magazine
Ep. 081 - SOCIAL IN SIX [006]
Ep. 080 - Hacks at Home: How to Stay Motivated and Productive in Isolation | Chris Williamson
Ep. 079 - SOCIAL IN SIX [005]
Ep. 078 - The Power of PR: What Brands Can Learn From Experts in Shareability | Adrian Ma
Ep. 077 - SOCIAL IN SIX [004]
Ep. 076 - Data’s Dark Side: Deep Fakes and Even Deeper AI Secrets from Silicon Valley | Omar Latif
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