SocialMinds - A Social Media Marketing Podcast
Business:Marketing
Booking.com is the first port of call for many a traveller when they’ve got a trip to plan. But it isn’t the only online travel agency out there. So how is it staying ahead of the game? On today’s episode, its global social media director Laura Kaye reveals how Booking.com remains top-of-mind for holidaymakers through unique social creative. Find out how the brand deals with complaints in the comments, the most effective strategies for leveraging influencers, and the key to balancing high-performing ‘travel porn’ with ownable, distinctive content.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.
Ep. 135 - Promotion Material: Why Netflix Wins At Audience-First Marketing | Alexa Diaz, Netflix
Ep. 134 - SOCIAL IN SIX [032]
Ep. 133 - In Another League: How Esports Is Changing the Game for Social-First Brands | Luke Donovan-King, Guild Esports
Ep. 132 - SOCIAL IN SIX [031]
Ep. 131 - Being Top Dog: How BrewDog Uses Social-First Trends to Inspire New Products | Josh Benge - BrewDog
Ep. 130 - SOCIAL IN SIX [030]
Ep. 129 - Changing The Game: How Adidas Balances Exclusivity With Mass Appeal | Kyle Elliot - Adidas
Ep. 128 - SOCIAL IN SIX [029]
Ep. 127 - Get On Board: Why Brands Shouldn’t Overlook Pinterest | MADE.com, Pinterest
Ep. 126 - SOCIAL IN SIX [028]
Ep. 125 - Survival of the Savviest: How Threatened Retailers and Banks Can Avoid Irrelevance | Ben Lancaster-Nogueira - Deloitte Digital
Ep. 124 - SOCIAL IN SIX [027]
Ep. 123 - Make The Dream Work: How Amazon Prime Video Built A Leading Social Team | Carlo Karim Frem - Amazon Prime Video
Ep. 122 - 2020 Rewind: Theo and Eve’s Top Picks From the Year on Social Minds
Ep. 121 - SOCIAL IN SIX [026]
Ep. 120 - The Best of B2B: Why Data Is The Key To Creating Exciting Campaigns | Jason Maldonado, SurveyMonkey, MailChimp
Ep. 119 - SOCIAL IN SIX [025]
Ep. 118 - Finding Your Funny Bone: Why KFC’s Social Media Marketing Always Hits Headlines | John Hutchings - KFC UK&IRE
Ep. 117 - SOCIAL IN SIX [024]
Ep. 116 - Done With Diversity: How Businesses Should Actually Fight Inequality | Arooj Aftab, Scott Morrison
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