SocialMinds - A Social Media Marketing Podcast
Business:Marketing
Booking.com is the first port of call for many a traveller when they’ve got a trip to plan. But it isn’t the only online travel agency out there. So how is it staying ahead of the game? On today’s episode, its global social media director Laura Kaye reveals how Booking.com remains top-of-mind for holidaymakers through unique social creative. Find out how the brand deals with complaints in the comments, the most effective strategies for leveraging influencers, and the key to balancing high-performing ‘travel porn’ with ownable, distinctive content.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.
Ep. 174 - Go For Broke: How to Market a New Brand With Next to No Budget | Matthew McNeill Love, Thursday
Ep. 173 - Answered: What is the best time frame for a social campaign?
Ep. 172 - SOCIAL IN SIX [047]
Ep. 171 - NFTs Explained: The Tangible Value in Virtual Goods | Zoe Scaman - Bodacious, MCX
Ep. 170 - Answered: What makes a distinctive brand on social?
Ep. 169 - SOCIAL IN SIX [046]
Ep. 168 - Pinterest Predicts: The Trends We’ll See in 2022 | Louise Richardson, Pinterest
Ep. 167 - Goal-Getter Brands: SPORF on What Modern Sports Fans Expect | Greg Rowell, Social Chain Media
Ep. 166 - Beyond NFTs: How Brands Work in the Metaverse
Ep. 165 - SOCIAL IN SIX [045]
Ep. 164 - Don’t Feed the Trolls: A Linguist’s Guide to Navigating Verbal Abuse Online | Claire Hardaker, Lancaster University
Ep. 163 - Answered: Is ROI the best way to measure success?
Ep. 162 - SOCIAL IN SIX [044]
Ep. 161 - Say No To Jargon: How Internal Communication Aids External Success | Daniel Bulteel, TikTok
Ep. 160 - Answered: How do I make my brand seem in-demand?
Ep. 159 - SOCIAL IN SIX [043]
Ep. 158 - We’re Past Hashtag Challenges: Everything a Smart Paid TikTok Strategy Can Do | Roxanne Parker - Social Chain
Ep. 157 - Answered: How should we use data without cookies?
Ep. 156 - SOCIAL IN SIX [042]
Ep. 155 - The Role of Copywriting: When Writing Goes Beyond Words for Brands | Andrew Boulton
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