SocialMinds - A Social Media Marketing Podcast
Business:Marketing
Booking.com is the first port of call for many a traveller when they’ve got a trip to plan. But it isn’t the only online travel agency out there. So how is it staying ahead of the game? On today’s episode, its global social media director Laura Kaye reveals how Booking.com remains top-of-mind for holidaymakers through unique social creative. Find out how the brand deals with complaints in the comments, the most effective strategies for leveraging influencers, and the key to balancing high-performing ‘travel porn’ with ownable, distinctive content.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.
Ep. 113 - SOCIAL IN SIX [022]
Ep. 112 - The Inside Track: How Video Games Created a New Stage for Artists and Brands - Toa Dunn - Riot Music Group, Riot Games
Ep. 111 - SOCIAL IN SIX [021]
Ep. 110 - The Last Laugh: Has the Advertising Industry Lost Its Funny Bone? | Dom Boyd, Kantar
Ep. 109 - SOCIAL IN SIX [020]
Ep. 108 - Front Page Ideas: How To Get Adweek’s Attention | David Griner - Adweek
Ep. 107 - SOCIAL IN SIX [019]
Ep. 106 - Make TikToks Not Ads: How Brands Should Leverage the Platform of 2020 | Inam Mahmood and Abi Clarke - TikTok UK
Ep. 105 - SOCIAL IN SIX [018]
Ep. 104 - Watching the World: What YouTube’s Trending Tab Says About Your Audience | Roya Zeitoune - YouTube, Google
Ep. 103 - SOCIAL IN SIX [017]
Ep. 102 - Disordered Tech: Is Social Media Responsible for Preventing Suicide and Self-Harm? | Dr Ysabel Gerrard - Facebook Advisory Board
Ep. 101 - SOCIAL IN SIX [016]
Ep. 100 - Influencing the Future: Why We Have to Future Proof Influencer Marketing Now | Rahul Titus - Ogilvy
Ep. 099 - SOCIAL IN SIX [015]
Ep. 098 - Lockdown Listens: What COVID-19 Quarantines Did to Podcasting | David Hill - Acast, Spotify
Ep. 097 - SOCIAL IN SIX [014]
Ep. 096 - Talk This Way: Why Oatly’s Approach to Tone of Voice Works | Michael Lee - Oatly
Ep. 095 - SOCIAL IN SIX [013]
Ep. 094 - The Cost of Reach: How Paid Social Managers and Platforms are Meeting Demand | Kat Cimetta, Ex-Domino’s
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