SocialMinds - A Social Media Marketing Podcast
Business:Marketing
Booking.com is the first port of call for many a traveller when they’ve got a trip to plan. But it isn’t the only online travel agency out there. So how is it staying ahead of the game? On today’s episode, its global social media director Laura Kaye reveals how Booking.com remains top-of-mind for holidaymakers through unique social creative. Find out how the brand deals with complaints in the comments, the most effective strategies for leveraging influencers, and the key to balancing high-performing ‘travel porn’ with ownable, distinctive content.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.
Ep. 152 - Answered: How Do I Sell My Ideas Internally?
Ep. 151 - What Creators Want: How to Collaborate With Talent in 2021 | Meridith Rojas - Logitech
The Social Minds podcast returns
Ep. 150 - SOCIAL IN SIX [040]
Ep. 149 - The Land o’ Plenty: How Fashion Seizes The Cultural Zeitgeist | Natalie Wills, Zalando
Ep. 148 - SOCIAL IN SIX [039]
Ep. 147 - Inspiration, Delivered: How Deliveroo Creates Mass Appeal at a Hyper-Local Level | Sophie Headlam, Deliveroo
Ep. 146 - SOCIAL IN SIX [038]
Ep. 145 - Entering Hypnopolis: Inside BMW’s Award-winning Fictional Podcast | Cora Güntert (BMW) & Benjamin Bruno
Ep. 144 - SOCIAL IN SIX [037]
Ep. 143 - Stand at Attention: Why the British Army Needs to Be Active On Social Media | Alex Schillemore & Sarah Hiorns, British Army
Ep. 142 - SOCIAL IN SIX [036]
Ep. 141 - The Building Blocks of Creativity: How Lego Uses Social to Surprise and Delight | James Gregson, LEGO Group
Ep. 140 - SOCIAL IN SIX [035]
Ep. 139 - Always On Social: How To Craft A Sustainable BAU Strategy | Monica Hu, Twitch
Ep. 138 - SOCIAL IN SIX [034]
Ep. 137 - We-Centric Social: How Online Communities Are Shaping Consumer Behaviour | Jack Koch, Reddit
Ep. 136 - SOCIAL IN SIX [033]
Ep. 135 - Promotion Material: Why Netflix Wins At Audience-First Marketing | Alexa Diaz, Netflix
Ep. 134 - SOCIAL IN SIX [032]
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