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Show Notes:
We are often contacted by small business owners who have been running their Google Ads campaigns with a moderate level of success but feel like they're still missing out on potential customers. In this episode, we're talking about 5 different settings small business owners can check to get an accurate view of how well their Google Ads campaign is performing.
(6:19) Tracking leads is the most important part of Google Ads for small business owners
(9:54) How small business owners should think about search terms
(15:48) How small business owners should think about location settings
(20:48) Too many bid adjustments are a sign of a bad campaign
(33:35) How small business owners should structure their Google Ads campaigns
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Adventures by A Himitsu https://soundcloud.com/a-himitsu
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9 Very Important Questions from Listeners (Episode #376)
What Does a Bad Search Term Look Like? (Episode #375)
CRAZY! Google Changes the Definition of Match Types for Keywords (Episode #374)
Strange Phenomenon Happening in Google Ads Right Now (Episode #373)
Answering Questions from Listeners! (Episode #372)
10 Steps to Building a Search Campaign in Google Ads (Episode #371)
Difference Between Automated & Manual Bidding (Episode #370)
All About Budgets in Google Ads (Episode #369)
Are You Still in PHASE ONE of Google Ads Optimization? (Episode #368)
How Many Keywords Should You Have? (Episode #367)
BONUS Episode! Automating Your Google Ads - Keywords & Bidding (Episode #365)
Optimize Your Shopping Ads with a Special Guest! (Episode #366)
Why Are You Getting Traffic But No Sales? (Episode #364)
Ranked #1 Position on Google. Good Idea or Bad Idea? (Episode #363)
The 4 Phases of Google Ads Success (Episode #362)
How to Manage Risk in Google Ads (Episode #361)
*Huge* Announcement + Google Ads Bidding Strategies (Episode #360)
359: How To Measure Click Types in Google Ads
358: Answers to Your Google Ads Questions
357: Let’s Talk Max Conversion Bidding in Google Ads
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