Your Mission is your guidance for your future clients as to you act for them. This will guide *their* decision to reach out and hire you and your practice.
The idea that your firm can do anything really means your firm can do nothing - you won't stand out. You need to know what you do best, and so do employees and clients. It helps you stand out and build towards your goal.
No matter the size, style, or area of practice of your firm, you will benefit from a clear and explicit mission visible to your clients. Your mission should be front and center on your web page on your home page and for my website you'll see it's right there as the first thing in bold text.
We'll talk about what should go into your mission, share some disparate examples from Four Seasons and McDonalds, and share my "top 3 in the city" philosophy on specialization.
Closing Exercise: What's your mission? Finish this sentence. We help [targeted clients] [solve targeted problem].
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FSC Rewind: Running Your Service Delivery Like Disney w/ Lee Cockerell
Season 2 TEASER
FSC Rewind: Building Expert Status w/ Mike Whelan
FSC Rewind: Optimizing Your Intake Process w/ Billie Tarascio
FSC Rewind: Ditching the Billable Hour w/ Jonathan Stark
FSC Rewind: How and Why to Score Your Leads Using Data w/ Paul Kortman
FSC Rewind: Nailing Your Interview and Hiring Process w/ Molly McGrath
FSC Rewind: Growth Strategies Without Going Crazy w/ David Heinemeier Hansson
FSC REWIND: Increasing Your Speed to Expert w/ Maddy Martin
FSC REWIND: Understanding your Firm's Growth Stage w/ Adam Anderson
100. EPISODE 100! Season 2 Preview & Season 1 Recap
99. Improving and Making the Most of Legal Conferences w/ Mike Whelan
98. Finding Inspiration for Great Service w/ Ernie Svenson
97. Making AMAZING Service Your Firm's Norm w/ Shep Hyken
96. Your People-Focused Law Firm w/ Stephanie Everett
95. The Value of Empathy, Risk-Taking, and Failure in Law Practice w/ Jordan Furlong
94. Privacy Policies, Automation, and Why You Should Care w/ Donata Stroink-Skillrud
93. Crafting and Safeguarding Your Online Presence w/ Ruth Carter
92. Five Star Listener Q&A
91. Thriving With a Dual-Profession Niche Practice w/ Boyd Shepherd
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