Your Mission is your guidance for your future clients as to you act for them. This will guide *their* decision to reach out and hire you and your practice.
The idea that your firm can do anything really means your firm can do nothing - you won't stand out. You need to know what you do best, and so do employees and clients. It helps you stand out and build towards your goal.
No matter the size, style, or area of practice of your firm, you will benefit from a clear and explicit mission visible to your clients. Your mission should be front and center on your web page on your home page and for my website you'll see it's right there as the first thing in bold text.
We'll talk about what should go into your mission, share some disparate examples from Four Seasons and McDonalds, and share my "top 3 in the city" philosophy on specialization.
Closing Exercise: What's your mission? Finish this sentence. We help [targeted clients] [solve targeted problem].
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71. Training Your Staff for Tech Proficiency w/ Alicia Pierre
70. Nailing Your Interview and Hiring Process w/ Molly McGrath
FSC REWIND: Values, Culture, and Standards
69. The Evolving Role of Non-Lawyers in the Law Firm w/ Michelle Spencer
68. Implementing a Results-Only Work Environment w/ Jody Thompson
67. Generating Amazing Referrals w/ Stacey Brown Randall
66. Five Star Service Essentials
65. Big Tech's Role in the Legal Service Economy w/ Conrad Saam
64. Employee Onboarding for the Modern Law Firm w/ Justie Nicol
63. Adopting a Value Pricing Strategy w/ Ed Kless
62. Running Your Service Delivery Like Disney w/ Lee Cockerell
61. Developing Your Firm's Sales Plan (Don't Be Afraid!) w/ Steve Fretzin
60. Implementing Better Automation and Systems w/ Stacy Carlson
59. Demystifying the Law for Our Clients w/ Tiffany Christianson
58. Optimizing Your Intake Process w/ Billie Tarascio
57. Mastering Your Firm's Internal Training w/ Matt Gjertsen
56. Improving Your Interview and Hiring Process w/ Davis Nguyen
55. Optimizing Your Site for Conversions and Clarity w/ Quinn Zeda
54. Making the Right Tech Choices for Your Firm w/ Colin Levy
53. Building a Great Virtual Law Firm w/ Sam Mollaei
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