Your Mission is your guidance for your future clients as to you act for them. This will guide *their* decision to reach out and hire you and your practice.
The idea that your firm can do anything really means your firm can do nothing - you won't stand out. You need to know what you do best, and so do employees and clients. It helps you stand out and build towards your goal.
No matter the size, style, or area of practice of your firm, you will benefit from a clear and explicit mission visible to your clients. Your mission should be front and center on your web page on your home page and for my website you'll see it's right there as the first thing in bold text.
We'll talk about what should go into your mission, share some disparate examples from Four Seasons and McDonalds, and share my "top 3 in the city" philosophy on specialization.
Closing Exercise: What's your mission? Finish this sentence. We help [targeted clients] [solve targeted problem].
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FiveStarCounsel.com
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32. Structuring Communication with Clients w/ Colin Ley
31. Setting Our Service Standards
30. Automating Your Client Prep & Intake w/ Justie Nicol
29. Values, Culture, and Standards
28. Measuring Your Firm's Progress with Data w/ Melissa Shanahan
27. Empathetic Communication in Client Service w/ Jennifer Longtin
26. Hiring & Training Legal Interns w/ Erik Pelton
25. Be Service-Based, Not Client-Focused
24. Top 3 Cybersecurity Threats & Tactics to Engage Clients w/ Zach Eikenberry
23. Management Secrets to Serve Your Staff w/ Matt Ludt
22. Thinking Beyond the Client Journey
21. Writing-Tech as a Service Failsafe w/ Ivy Grey
20. The 3 Main Bottlenecks in Your Law Practice w/ John Grant
19. Building Expert Status w/ Mike Whelan
18. The 26 Behaviors of an Effective Lawyer w/ Jordan Couch
17. Learning From Automated Legal Tech Products w/ Erin Levine
16. Testing Your Innovative Ideas w/ Mike Whelan
15. Management IS Service
14. Taking Smart Chances with your Marketing w/ Ryan McKeen
13. The Future of Legal Tech and Service w/ Jack Newton & George Psiharis of Clio
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