Your Mission is your guidance for your future clients as to you act for them. This will guide *their* decision to reach out and hire you and your practice.
The idea that your firm can do anything really means your firm can do nothing - you won't stand out. You need to know what you do best, and so do employees and clients. It helps you stand out and build towards your goal.
No matter the size, style, or area of practice of your firm, you will benefit from a clear and explicit mission visible to your clients. Your mission should be front and center on your web page on your home page and for my website you'll see it's right there as the first thing in bold text.
We'll talk about what should go into your mission, share some disparate examples from Four Seasons and McDonalds, and share my "top 3 in the city" philosophy on specialization.
Closing Exercise: What's your mission? Finish this sentence. We help [targeted clients] [solve targeted problem].
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90. Five Star Recap - Episodes 81-89
89. The Consumerization of Legal w/ Kim Bennett
88. FSC Live from ABA TECHSHOW!
87. Building the Data-Driven Law Firm w/ Ed Walters
86. Tech Trends You Shouldn't Spend Money On (Yet) w/ Jess Birken and Jared Correia
85. Going Solo and Thriving with Your Practice w/ Carolyn Elefant
84. Delivering Real Value with Subscriptions w/ Jonathan Tobin
83. Finding Your Email Solutions w/ Jess Birken
82. Email Delegation for Attorneys w/ Maddy Martin, Jess Birken, and Tyson Mutrux
81. The Art of Email Delegation w/ Lizzy Brooks
80. Five Star Listener Q&A
79. Five Star Recap - Episodes 70-78
78. Five Star Counsel Coaching Session w/ Greg Steele
77. Utilizing Webinars to Land Your Ideal Clients w/ Paul Yokabitus
76. Reimagining Your Workplace for the New Normal w/ Anthony Davies
75. Perfecting Your Holistic Sales Process w/ Allison Williams
74. Optimizing for Google My Business w/ Paul Cashman and Wes Lungwitz
73. The Eight Layers of Legal Cybersecurity w/ Tom Lambotte
72. Growth Strategies Without Going Crazy w/ David Heinemeier Hansson
FSC REWIND: Setting Our Service Standards
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