Your Mission is your guidance for your future clients as to you act for them. This will guide *their* decision to reach out and hire you and your practice.
The idea that your firm can do anything really means your firm can do nothing - you won't stand out. You need to know what you do best, and so do employees and clients. It helps you stand out and build towards your goal.
No matter the size, style, or area of practice of your firm, you will benefit from a clear and explicit mission visible to your clients. Your mission should be front and center on your web page on your home page and for my website you'll see it's right there as the first thing in bold text.
We'll talk about what should go into your mission, share some disparate examples from Four Seasons and McDonalds, and share my "top 3 in the city" philosophy on specialization.
Closing Exercise: What's your mission? Finish this sentence. We help [targeted clients] [solve targeted problem].
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52. Integrating New Tech into Your Practice w/ Joshua Lenon
51. Asking the Right Questions and Building Rapport w/ Brock Hendricks
50. Dealing with Burnout and Work-Life Balance as an Attorney w/ Sherry Walling
49. Avoiding Grievances with Great Service w/ Lisa Gonzalez
48. Ditching the Billable Hour w/ Jonathan Stark
47. Your Great Service IS Your Marketing (and Vice Versa) w/ Jordan Ostroff
46. Succeeding with Your Own Online Course w/ Stephen Ladek
45. Managing Stress to Maximize Productivity w/ Olivia Vizachero
44. How and Why to Score Your Leads Using Data w/ Paul Kortman
43. Reducing Client Anxiety and Friction with Marketing w/ Gyi Tsakalakis
42. Building a Legal Subscription Service w/ Dan Lear
41. Interviewing, Hiring, and Onboarding
40. Mastering Consistent Marketing w/ Chelsea Williams
39. Building a Great Course to Serve New Clients w/ Joey Vitale
38. Designing Your 'Win the Day' Checklist w/ Jess Birken
37. Embracing Your Personality and Humor w/ Lianna Patch
36. Increasing Your Speed to Expert w/ Maddy Martin
35. Automating Your Documents and The Future of Legal Products w/ Dorna Moini
34. Finding & Developing Your Practice Niche w/ Emily Albrecht
33. Focusing on Your Highest & Best Use w/ Talitha Gray Kozlowski
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