EDGE of the Web - The Best SEO Podcast for Today’s Digital Marketer
Business:Marketing
Mark Williams-Cook and Erin Sparks have a deep conversation about the current transition happening for SEOs – moving from keyword search volume to intent volume. They opine on zero-volume keywords, PAAs, and Knowledge Graph optimization.
He shares his experiences doing SEO for nearly 20 years and delves into some of his recent experiments around PAAs, content scraping, and AI-written content. Mark says that in the future, today’s Google will be like crawling around the floor of a library looking for that one book.
Intent of Search is the new paradigm… on the EDGE!
Key Segments
[00:02:48] Introducing Mark Williams-Cook
[00:09:21] What are Zero-Volume Keywords?
[00:11:32] Intent Volume vs. Search Volume
[00:12:58] EDGE of the Web Title Sponsor: Site Strategics
[00:15:12] People Also Ask and Intent Proximity
[00:18:00] EDGE of the Web Sponsor: SE Ranking
[00:19:41] Knowledge Graph Optimization
[00:23:06] Strategies Toward Optimization of Knowledge Not Volume
[00:24:01] Google says Links Won’t be as Important in the Future
[00:26:33] The Helpful Content Evolution
[00:27:28] Mark's Tests: Scraped vs A.I. Content
[00:29:54] EDGE of the Web Sponsor: Wix
[00:32:28] Crawling Around the Floor Looking for a Book in the Library
Please Visit our Sponsors!
Site Strategics https://edgeofthewebradio.com/site
SE Ranking https://edgeofthewebradio.com/seranking
Wix: https://edgeofthewebradio.com/wix
Take the SE Ranking Checklist Challenge!
Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!
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Check out >>> https://alsoasked.com
628 | News from the EDGE | Week of 9.25.2023
627 | Leveraging the New Tools in GA4 w/ Matt Holz
626 | News from the EDGE | Week of 9.18.2023
625 | Changing the Dynamics of Content Creation and Team Learning w/ Natalie Arney
624 | News from the EDGE | Week of 9.11.2023
623 | Navigating the World of Generative Search w/ Natalie Arney
622 | News from the EDGE | Week of 9.4.2023
621 | Unleashing the Power of AI in SEO w/ Sara Taher
620 | Building a Strong Entity Strategy w/ Sara Taher
619 | News from the EDGE | Week of 8.22.2023
618 | Amplifying Women's Voices in SEO w/ Sarah McDowell
617 | News from the EDGE | Week of 8.14.2023
616 | Unveiling the SEO Mindset: Candid Conversations on Imposter Syndrome, Burnout, and Anxiety
615 | News from the EDGE | Week of 8.7.2023
614 | The AI Road Ahead of Us w/ Dr. Pete Meyers
613 | News from the EDGE | Week of 7.31.2023
612 | Navigating Generative AI w/ Dr. Pete Meyers
611 | News from the EDGE | Week of 7.24.2023
610 | Google Generative AI w/ Glenn Gabe
609 | News from the EDGE | Week of 7.17.2023
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