The Passle Podcast - CMO Series
Business:Marketing
For any seasoned marketing and BD professional, it can be tempting to make the move into the world of consulting and set up as a sole trader.
While there are rewards to be reaped, there are also many factors to consider before you take the plunge. Today, Will Eke has the pleasure of sitting down with someone who has successfully made the leap.
Susanne Pugsley, Founder, Managing Director and Consultant at Pugsley Sidwell Business Development, joins the CMO Series Podcast to share the highs and the lows and what it really takes to become a successful Marketing & BD Consultant in the professional services industry.
Susanne and Will discuss:
CMO Series REPRESENTS - Diana Lauritson of Hogan Lovells on Colour, culture and leadership: Raising the next generation of marketing leaders
Episode 93 - Maura Brandt of Crowell & Moring on Fostering a Positive and Successful Culture in Legal Marketing
Episode 92 - Adam Severson of Baker Donelson on Navigating Lateral Growth, Mergers and the Role of Marketing
Episode 91 - Beyond Borders: An alternative approach to legal BD with David Kaufman of Nixon Peabody
Episode 90 - Christy Walsh of Drew Eckl & Farnham on the move from CMO to COO as a legal marketer
Episode 89 - Paul Webb of Richards, Layton & Finger on finding your place in legal marketing
Episode 88 - Silvia Van Den Bruel of Hausfeld on driving social inclusion and the role of legal marketing
Episode 87 - Kimberly Conyers on identifying pivotal moments in a legal marketing career
CMO Series REPRESENTS: Embracing Equity - Holding your own and finding joy in legal marketing
Episode 86 - Chris Postizzi of MG+M The Law Firm on building a marketing function from the ground up
CMO Series REPRESENTS - Embracing Equity: Building confidence in your capabilities
Episode 85 - Susan Hollender of Michael Best on legal products and the role of the Chief Growth Officer
CMO Series REPRESENTS - Embracing Equity: Harnessing the power of your network
Episode 84 - Rachael Schilling of Liskow on the decisions and challenges behind a legal rebrand
CMO Series REPRESENTS - Embracing Equity: Carving a path in professional services marketing
Episode 83 - Douglas Szabo and Gail Lamarche of Henderson Franklin on responding to crises and the role of law firm leaders
CMO Series REPRESENTS - Embracing Equity: Bringing authenticity to professional services marketing
Episode 82 - Judith McKay of McCarthy Tétrault on content and its importance in effective professional services marketing
CMO Series REPRESENTS - Embracing Equity: The Role of Mentorship in Professional Services Marketing
CMO Series Special: Robyn Addis of LISI on what’s in store at the #FollowFriday Conference
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