Digital Marketing That Puts People First
Business:Marketing
With degrees in law AND advertising, Amanda Little is a family lawyer with a difference.
As you'll hear in our fascinating and at-times hilarious interview, she’s an innovator, a breaker of glass ceilings—and an incurable entrepreneur who’s known to buy domain names on her holidays. She's the “ten-new-ideas-before-breakfast” type.
Amanda shares what made her step away from a big city law firm to start out on her own, and how she juggles being a wife, a mum, a lawyer and a business owner at the same time.
You’ll hear about her approach to hiring, budgeting and business growing pains; why workplace shenanigans are high on her agenda; and how Amanda’s nearly-all-female team survived COVID-19, after "falling off a fiscal cliff". Together they led the way in finding new ways for lawyers to operate.
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KEY MOMENTS IN THIS EPISODE:
07:15 – Amanda talks about some of the areas of business where lawyers often struggle.
10:14 – Both James and Amanda recall their first hiring experiences, and what made those early staffing decisions a success.
14:25 – Amanda shares why being a flexible, adaptable workplace is so important to her – and how it’s attracted brilliant staff.
18:28 - The growing pains and keys to growth in Amanda’s early years in business.
23:35 – How manage an overactive creative brain that is always coming up with new ideas.
27:55 – Surviving 2020: “We fell off a fiscal cliff, the work dried up instantly.”
30:37 – Amanda realized she was losing money by hiring too many juniors, and had to undergo a major paradigm shift.
35:24 - Amanda discusses the value of investing in outsourcing.
36:51 – A fun workplace is one that staff don’t want to leave – Amanda shares how she’s created a culture of fun.
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LEARN MORE
Transforming Lives Through Confidence: Jodie & Anastasia at ‘Rise Women’ Share their Inspiring Story - Ep 22
Rebranded and Reborn: Zedu, the Training Co that Faced Down its Giants & Rose from the Ashes - Ep 21
Leverage, Optimise, Focus, Thrive: Day Spa Industry Innovator Vanessa Main Shares Principles that can Turbo-Charge Your Business - Ep 20
Bite the Bullet and Specialise: How Financial Planner Phil Thompson went from ‘Just Making It’ Generalist, to Rapidly Growing Specialist – Ep 19
Ending Slavery in Australia: How Sally Irwin’s Cafe & Social Enterprise, The Freedom Hub, is Restoring Survivors – Ep 18
When a Hobby Takes Over: How Campsmart Grew from a Maternity Leave Project, to a Serious Aussie Brand – Ep 17
‘It’s About Going the Extra Mile’ Entrepreneur Justin Herald on Why Customer Experience is Crucial - Ep 16
“Just Be Your Authentic Self!” The Yoga Teacher & Circus Arts Trainer Who’s Smashing Stereotypes - Ep 15
Future-Proofing the Next Generation: Rowan Kunz, Edu-Preneur and Founder at Art of Smart - Ep 14
Scaling Fast, Keeping Quality: The Young, Agile Company That’s Blazing a Trail in Disability - Ep 13
“I Had to Get My Name Out of the Business” – ‘Dr Burnout’ Valerie Ling & the Centre That’s Changing Lives – Ep 11
Special Edition: Burnout in Business - How to Prevent it, How to Recover, with ‘Dr Burnout’ Valerie Ling - Ep 12
“It Instantly Transformed the Industry” - The Western Sydney Tech Co That Disrupted Trucking in Australia - Ep 10
“My Business Tripled Overnight” - How a Young Mum’s Hobby Became a National Brand - Ep 9
Playing the Numbers Game - How Entrepreneur Steve Waters is Changing the Face of Property Investment - Ep 8
Helping Entrepreneurs to Soar: Roger Vertannes - From London, to Riyadh, to Sydney – Ep 7
“It’s All About How the Customer Feels” - Josh Nicholls - from Solo Sparky, to National CEO - Ep 6
The Story of a Famous Aussie Snack: Karen Lebsanft, Kurrajong Kitchen - Ep 5
“It’s So Much Like Marriage!” The Highs & Lows of Business Partnership: Kirsty Farrugia - Ep 4
A Family Business Goes National - Evan Graham & Alex Nelson at Limcora Group - Ep 3
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