Digital Marketing That Puts People First
Business:Marketing
The growth of Limcora Group is a great Aussie success story. Starting as a little family plumbing co handed down from father to son, it's now grown into a major player in the construction industry with more than 60 staff, working on major development projects in Sydney and interstate.
James caught up with the two couples at the head of the business, Evan and Amy Graham, and Alex and Natalie Nelson, and it was a revealing insight into the highs and the lows of running a complex, multi-faceted company.
The team, affectionately labelled in their WhatsApp chat as the 'Awesome Foursome', share some of the keys to their growth, the challenges and tensions they’ve faced together – and how two couples can run a big business together and still stay the best of friends - (they even go on joint family holidays!)
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KEY MOMENTS IN THIS EPISODE
03:47 – At age 21, Evan Graham snapped up the opportunity of a lifetime - and found himself managing a team nearly all older than him.
06:24 – The guys explain how diversification has paid off for Limcora.
10:10 – Alex Nelson shares how he handled being “the new guy” when he first joined Limcora - and the mindset that helped him to grow the business.
13:07 – The more staff you have, the more complexity in your business. We discuss the challenges of managing a large team.
14:44 – Alex shares the story of a young plumber who left with a poor attitude - and came back a different person.
18:15 – We ask the team how they work as a management team made up of two couples.
19:21 – A chat with the 'Awesome Foursome' about work-life balance, and the pressures of juggling business and family.
27:27 – Evan and Alex share about some of the toughest times they've faced, and the hard lessons they’ve learnt about stress management.
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LEARN MORE
S3 Ep 06 | Shaun Alexander | Customer Centric Marketing Strategy
S3 Ep 05 | Andrew Coffey | Mater Foundation
S3 Ep 04 | Lucy Weil & Beth Rivers | Hope 103.2
S3 Ep 03 | Mike Jeffrey | Revolutionising Aged Care: Tech Innovations At Pluss Communities
S3 Ep 02 | Vicki Fletcher | Flight Centre - Global Content & Creative Leader
S3 Ep 01 | Audrey Barucchi | Making More Marketing Human
Ep 10 | Cold, Warm, Hot – Introducing The Marketing Funnel.
Ep 09 | Keyword Strategy Made Easy
Ep 08 | Planning for Next Year - 12 Days of Christmas
Ep 07 | 4 Stages of the SEO Exploration Process
Ep 6 | The Digital Marketing Playbook
Ep 5 | 3 Components of an Effective Digital Marketing Strategy
Ep 4 | 6 Steps to Understanding your Customer
Ep 3 | Should I DIY Facebook Ads?
Ep 2 - Are Your Competitors Beating You?
Ep 1 - 3 Tools To Keep People On Your Website Longer
Bonus Ep. 3: 7 SEO Action Items To Do Today
Bonus Ep. 2: The Top 15 Mistakes to Avoid Making in Google Ads
Bonus Ep. 1: The Top 7 Questions About Google Ads
Season Finale: 9 Business Gems - James & Jess Roundup 9 Lessons Learnt in 22 Interviews
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