Digital Marketing That Puts People First
Business:Marketing
If you’re in a business partnership, and it sometimes feels a bit like a marriage – then you’re not alone!
That’s how Kirsty Farrugia describes it, in this fascinating interview about her business, The Art of Decluttering. It’s a professional organizing co, run by Kirsty and her business partner and long-time friend, Amy Revell. Together they also host a highly successful podcast of the same name.
In her interview, Kirsty shares about the massive journey of personal growth she’s been on while working in the partnership – including both the struggles, and the great rewards.
She also gives us a fascinating insight into the powerful emotional ties people have with their clutter—and what happens when you’re in a client’s home, an “landmine”explodes…
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KEY MOMENTS IN THIS EPISODE
03:43 - She may be a professional organizer, but Kirsty admits she was once a chaotic “red hot mess”!
07:51 – Feeling restless as a stay-at-home mum, Kirsty took a leap of faith. The story of how the business began.
14:17– It’s an ironic moment when two pro-declutterers, realise their business is rather… cluttered!
16:04 – Anyone in a business partnership will agree – it’s not easy! Kirsty talks about the personal struggles of letting go, and making room for someone else’s wishes.
23:12 - Relationship before profit, Generosity: two of the values at the heart of Kirsty’s business.
25:24 – A thriving Facebook Group has been a key to the Art of Declutterings’s success.
26:11 – “Landmines” – a unique hazard of the decluttering profession.
31:23 – Kirsty talks about her great passion for helping people find freedom.
35:00 – Is it possible to ‘declutter’ your business? We ask Kirsty for her advice.
39:28 – James and Jess talk about the business strategy of identifying gaps in the market.
43:09 – Using Facebook Groups as a business tool.
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LEARN MORE
Find out more about Kirsty and her work at www.theartofdecluttering.com.au.
S3 Ep 06 | Shaun Alexander | Customer Centric Marketing Strategy
S3 Ep 05 | Andrew Coffey | Mater Foundation
S3 Ep 04 | Lucy Weil & Beth Rivers | Hope 103.2
S3 Ep 03 | Mike Jeffrey | Revolutionising Aged Care: Tech Innovations At Pluss Communities
S3 Ep 02 | Vicki Fletcher | Flight Centre - Global Content & Creative Leader
S3 Ep 01 | Audrey Barucchi | Making More Marketing Human
Ep 10 | Cold, Warm, Hot – Introducing The Marketing Funnel.
Ep 09 | Keyword Strategy Made Easy
Ep 08 | Planning for Next Year - 12 Days of Christmas
Ep 07 | 4 Stages of the SEO Exploration Process
Ep 6 | The Digital Marketing Playbook
Ep 5 | 3 Components of an Effective Digital Marketing Strategy
Ep 4 | 6 Steps to Understanding your Customer
Ep 3 | Should I DIY Facebook Ads?
Ep 2 - Are Your Competitors Beating You?
Ep 1 - 3 Tools To Keep People On Your Website Longer
Bonus Ep. 3: 7 SEO Action Items To Do Today
Bonus Ep. 2: The Top 15 Mistakes to Avoid Making in Google Ads
Bonus Ep. 1: The Top 7 Questions About Google Ads
Season Finale: 9 Business Gems - James & Jess Roundup 9 Lessons Learnt in 22 Interviews
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