Digital Marketing That Puts People First
Business:Marketing
In the early 2000s, as day spas and health retreats were exploding in popularity, Vanessa Main was at the forefront – living a glamorous yet high-pressured, jet setting life, setting up day spas in hotels around the world.
These days, she’s back on home turf, applying everything she learned in the first half of her career, to educating business owners in the beauty, wellness and day spa industry.
Her business is called LOFT Inc. It stands for Leverage, Optimise, Focus, Thrive; and that’s exactly what she helps business people do. The principles she shares in our interview are rich in wisdom, and applicable to all business owners, regardless of what industry you’re in.
***
Key Moments05:00 – Vanessa flunks her HSC, discovers her passion for health and wellness.
07:06 – “I slept in my office in Homebush ...I took in a mattress for the Olympics and Paralympics.”
09:37 – Travelling the world, managing day spas takes its toll. Time for sabbatical.
13:56 – LOFT Inc. is born, to support day spa owners around Australia.
15:22 – Leverage, Optimise, Focus, Thrive - breaking down the four ingredients.
24:43 – Learning to focus and productise her business.
36:24 – The importance of self-care.
***
Learn MoreS3 Ep 06 | Shaun Alexander | Customer Centric Marketing Strategy
S3 Ep 05 | Andrew Coffey | Mater Foundation
S3 Ep 04 | Lucy Weil & Beth Rivers | Hope 103.2
S3 Ep 03 | Mike Jeffrey | Revolutionising Aged Care: Tech Innovations At Pluss Communities
S3 Ep 02 | Vicki Fletcher | Flight Centre - Global Content & Creative Leader
S3 Ep 01 | Audrey Barucchi | Making More Marketing Human
Ep 10 | Cold, Warm, Hot – Introducing The Marketing Funnel.
Ep 09 | Keyword Strategy Made Easy
Ep 08 | Planning for Next Year - 12 Days of Christmas
Ep 07 | 4 Stages of the SEO Exploration Process
Ep 6 | The Digital Marketing Playbook
Ep 5 | 3 Components of an Effective Digital Marketing Strategy
Ep 4 | 6 Steps to Understanding your Customer
Ep 3 | Should I DIY Facebook Ads?
Ep 2 - Are Your Competitors Beating You?
Ep 1 - 3 Tools To Keep People On Your Website Longer
Bonus Ep. 3: 7 SEO Action Items To Do Today
Bonus Ep. 2: The Top 15 Mistakes to Avoid Making in Google Ads
Bonus Ep. 1: The Top 7 Questions About Google Ads
Season Finale: 9 Business Gems - James & Jess Roundup 9 Lessons Learnt in 22 Interviews
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast