Digital Marketing That Puts People First
Business:Marketing
The story of Steve’s business, Right Property Group is a classic story of diving in the deep end.
As a respected authority in the Australian investment property game, Steve makes regular appearances on TV and in print and is known as an industry pioneer.
But the way he started out in property investment, is quite surprising.
He was on track to continue in his family’s beef export business – until he met a girl (now his wife) - who was a successful property investor. Never afraid to put “skin in the game”, Steve switched career paths, and took the dive - to focus on investment.
What’s incredible about Steve is – even though he’s seen over a billion dollars cross his desk having negotiated over 5,000 property deals, he doesn’t lose sleep at night worrying about all those zeros. That’s because he clearly knows his industry inside out—and he also knows more than a thing or two about running a successful business.
Steve shares with searing honesty about his wins and losses, and how he learned the hard way, that greed and ego are often at the root of failure.
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KEY MOMENTS
03:03 – Growing up, Steve knew he was destined to be in business, learning from his father who ran a beef export company.
05:50 – He wheels and deals in high-stakes property – but Steve is a low-risk taker.
08:20 – Everything changed the day Steve met a girl…
10:03 – “Patient and tactically aggressive” – the qualities that have made Steve a good investor.
13:43 – Steve’s first investment property – he admits “greed and ego” got in the way
21:07 – Lessons learnt during the Global Financial Crisis and the COVID-19 crisis.
23:54 – A chat about media, social media, and market forces.
26:28 –Right Property Group specialises in an emerging industry called buyer’s advocacy.
28:44 – Industries like real estate and digital marketing are full of ‘sharks’.
34:18 – When do you let go of an unfruitful enterprise? Steve shares his thoughts.
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LEARN MORE
S3 Ep 06 | Shaun Alexander | Customer Centric Marketing Strategy
S3 Ep 05 | Andrew Coffey | Mater Foundation
S3 Ep 04 | Lucy Weil & Beth Rivers | Hope 103.2
S3 Ep 03 | Mike Jeffrey | Revolutionising Aged Care: Tech Innovations At Pluss Communities
S3 Ep 02 | Vicki Fletcher | Flight Centre - Global Content & Creative Leader
S3 Ep 01 | Audrey Barucchi | Making More Marketing Human
Ep 10 | Cold, Warm, Hot – Introducing The Marketing Funnel.
Ep 09 | Keyword Strategy Made Easy
Ep 08 | Planning for Next Year - 12 Days of Christmas
Ep 07 | 4 Stages of the SEO Exploration Process
Ep 6 | The Digital Marketing Playbook
Ep 5 | 3 Components of an Effective Digital Marketing Strategy
Ep 4 | 6 Steps to Understanding your Customer
Ep 3 | Should I DIY Facebook Ads?
Ep 2 - Are Your Competitors Beating You?
Ep 1 - 3 Tools To Keep People On Your Website Longer
Bonus Ep. 3: 7 SEO Action Items To Do Today
Bonus Ep. 2: The Top 15 Mistakes to Avoid Making in Google Ads
Bonus Ep. 1: The Top 7 Questions About Google Ads
Season Finale: 9 Business Gems - James & Jess Roundup 9 Lessons Learnt in 22 Interviews
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