The Connected Insurance Podcast
Business
Why should the marketplace do business with you – above any and all other options? If you can’t answer that question, all the marketing tricks in the world are just that – TRICKS. This agency principal, Grant Botma, understands that lesson. And, he very generously shares the insights he’s used to accelerate growth for his agency:
NOTE from Michael Jans: After interviewing so many industry Thought Leaders, I wanted to ‘touch ground’ for our listeners for awhile and deliver solid, tactical and practical tips that you can put to work quickly and easily. I interviewed three ‘marketing masters’ and asked them to share a realistic review of ‘what’s working now’ in their agencies. Please don’t miss this series… and be sure to buckle up. Each of these guests are masters in their own right!
What are other agents & brokers doing to thrive? What are the biggest trends affecting the retail insurance agent & broker? What are the most important strategies and tactics you need to grow faster? Find out here in the Connected Insurance Podcast, where Michael Jans discusses the biggest issues affecting the independent insurance agent and broker with the industries leading figures.
Mike Reddy – President of the Benefits Division, and Senior Vice President of Field Operations at Keystone Insurers Group
Dave Ellis – Founder of Ellis Marketing
Greg Williams – CEO & President of Acrisure
Lucas Jans – Vice President of Product at Agency Revolution
Zack Gould & Matt Naimoli – Co-founders of G&N Insurance
John Jackson – Digital Marketing Manager at Alliance Insurance Services
Robert Knop – CEO of Assist You Today
Jerry Jones – CEO of Jerry Jones Direct
Peter van Aartrijk – Co-founder & Principal at Chromium and CEO of Aartrijk
Marc Petersen – President of American Advantage: Petersen Group
Mike Alexander Jr. – President of ABM Insurance and Benefit Services, Inc.
Clinton Houck – Digital Agency Specialist at State Auto Insurance
Mike Albert – Co-founder of Ask Kodiak
George Wynne, Senior Executive of Corporate Development and Josh Morgan, Vice President, of Keystone Insurers Group
Anson Ross Thompson – Co-owner of The Thompson Group, and Owner of The Loft Publishing Company
Ely Kaplansky – President & CEO of Kaplansky Insurance Agencies, and Chairman of the MAIA
Robert Hartwig – Director of the Center for Risk and Uncertainty Management, and Clinical Associate Professor at the University of South Carolina, Past President of the Insurance Information Institute
Manny Barbosa – Senior Digital Marketing Trainer at Safeco Insurance
Michael DeLaGrange – Founder & President of Insurance Lounge
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