Warren Zenna is founder of the #CROCollective. He trains, develops and helps hire #ChiefRevenueOfficers #CROs. A good CRO can make your business. The wrong one can kill it.
Hire in haste, repent at leisure! CROs should be a founder or CEOs closest ally. They bring your vision to life, building and aligning your marketing, sales and customer success operations to deliver your customers' outcomes. It's a tough role, and is so much more than a VP of Sales.
If you are a new CRO or aspire to become one, this is a must listen. If you are planning to hire one or they're not delivering what you expected, also listen and bring a pen and notepad to the party.
Contact Warren about #TheCROCollective or to have a chat about he can help you advance your career or performance as a a #CRO via linkedin.com/in/warrenz
WebsitesIf you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchiHow to Humanise Your Selling With Cognitive Science and Some Good Old Fashioned Common Sense
Prevention is Better Than Cure: Lessons In Leadership and Sales From Functional Medicine
When You Have to Watch Every Penny, Some Sage Advice on Good and Bad Uses of Commercial Finance
How AI Makes It Easier To Remove Friction And Increase Cooperation For Your People
What Might Happen When You Treat Your Candidates Like They’re People You Respect?
Can You Really Create Mercifully Short Videos That Drive People To Engage?
Can You Even Understand Your Commission Plan and Why Your Company Might Not Be Paying You?
Do the Best With What You Have, and When You Know Better, Do Better
Isn’t It Time You Get Comfy Selling From Your Comfort Zone?
David Heinemeier Hansson: Bootstrapping Your Way To Success: The 37 Signals Story from Their CTO
Are You Amplifying Sales Velocity by Removing Friction For Buyers to Buy and Seller to Sell?
Prospecting, Growth, Scale, Profitability, Bad Hires, PLG and The Future
$100m in Sales. Shouldn’t Success Feel Less Like Looking Down The Barrel of A Gun?
How Clever Companies Become Stupid Overnight
Are You Coming To A Conclusion And Looking for Evidence to Support It?
Mitch Sullivan: Are You Selling Your Jobs So Candidates Who Are Already Successful Want to Apply?
Matthew Dixon: The Truth Behind Sales - Loss No Decision
Kieron Bain: Does Your Proposition Tickle Your Customer’s Unmet Needs?
Say What! You Like About Salespeople, They Make The Wheels Of Commerce Turn
The Economic Case For Diversity Is Even Stronger Than The Moral One
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