GRIT: The Real Estate Growth Mindset
Business
Brandon Hedges got into real estate by accident. He was in between a job and starting law school when a close friend convinced him to try selling real estate. He agreed thinking that he could pay his way through law school and make a little money while doing it.
Three and a half years later, he graduated from law school, worked in a law firm for a while and realized it was a lot more fun working in real estate and building the business. At that time, the industry was rapidly expanding and changing. And real estate was becoming more professional in a way that people were looking at it as a business entity.
Brandon, along with his friend, formed a real estate team and built their business around first time homebuyers. As they were trying to get established and grow their network, they realized that there was an opportunity to do the same thing using the internet and online tools. That’s when they decided to build websites to promote themselves and build their own IDX platform.
In 2014, they were looking for a provider for their real estate websites, who had a vision for the future, continuously innovating, and was someone they could partner with. That’s when they met the CEO of Sierra Interactive. Over the course of several years, they’ve developed a strong business relationship which eventually led to Brandon working at Sierra Interactive full time.
Today, Brandon Hedges is the COO of Sierra Interactive, a complete real estate technology platform, purpose-built to help agents, teams, and brokerages close more deals. Brandon works to oversee the company’s strategies, operations, and metrics.
Top Takeaways:
05:06 How Brandon evolved from selling real estate to working for a tech company that provides real estate tools to real estate agents.
11:04 How Brandon found Sierra Interactive
18:37 What sets Sierra Interactive apart from the competition
21:01 Who is Sierra Interactive’s ideal customer
22:43 The pain points that Sierra Interactive are facing right now
23:56 Why companies should focus their time and energy into coaching their people.
25:19 Why leaders should re-evaluate themselves on the job each year
30:25 What does the future look like for traditional brokerages?
31:34 Brandon’s one piece of advice to Real Estate Agents
32:52 The value of embracing the data
To get a hold of Brandon and to know more about Sierra Interactive, go to
www.sierrainteractive.com
Episode 119: What it Means to be a Team-Centric Brokerage with Ron Rocz
Episode 118: Maximizing Your Potential And Gearing Up To Excel In Real Estate With Ryan O’Neill
Episode 117: From an Agent’s Assistant to a Successful Team Leader with Trey Willard
Episode 116: The Unexpected Impact of Teams with Verl Workman
Episode 115: Business Lessons From Mountain Climbing with Mike Novak
Episode 114: How to Step Out of Production to Scale Your Real Estate Business with Andrew Lewis
Episode 113: Why We Must Celebrate Our Failures with Hannah Bettenhausen
Episode 112: The Current Real Estate Industry Challenges and the Role of Agents With Colton Lindsay
Episode 111: How to be Nice And Still Crush it in Sales with Barry Jenkins
Episode 110: How The Right Systems Help Teams Prosper in The Midst of a Recession with Jamie Bledsoe
Episode 109: Falling in Love With Real Estate with Monica Reynolds
Episode 108: The Healthy Side of an Economic Downturn with York Baur
Episode 107: Creating the Amazon of Real Estate with Mark Pattison
Episode 106: Protecting Culture At All Cost with Jack Lehr
Episode 105: How Each Decision Can Lead You Closer to Success with Daniel Dixon
Episode 104: From Being a Solo Agent to Running Multiple Brokerages with Vija Williams
Episode 103: From Having an Active Job to Having Passive Ownership of Everything with Jeff Cohn
Episode 102: Building a Business vs. Building a Practice with Bobby Moats and Erin Leff
Episode 101: How to Understand People Better Through Understanding Yourself First with Jon Cheplak
Episode 100 with Spring Bengtzen, CEO and Owner of the Utah Life Real Estate Group & Associate Broker at REAL Broker LLC
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