GRIT: The Real Estate Growth Mindset
Business
Brandon Hedges got into real estate by accident. He was in between a job and starting law school when a close friend convinced him to try selling real estate. He agreed thinking that he could pay his way through law school and make a little money while doing it.
Three and a half years later, he graduated from law school, worked in a law firm for a while and realized it was a lot more fun working in real estate and building the business. At that time, the industry was rapidly expanding and changing. And real estate was becoming more professional in a way that people were looking at it as a business entity.
Brandon, along with his friend, formed a real estate team and built their business around first time homebuyers. As they were trying to get established and grow their network, they realized that there was an opportunity to do the same thing using the internet and online tools. That’s when they decided to build websites to promote themselves and build their own IDX platform.
In 2014, they were looking for a provider for their real estate websites, who had a vision for the future, continuously innovating, and was someone they could partner with. That’s when they met the CEO of Sierra Interactive. Over the course of several years, they’ve developed a strong business relationship which eventually led to Brandon working at Sierra Interactive full time.
Today, Brandon Hedges is the COO of Sierra Interactive, a complete real estate technology platform, purpose-built to help agents, teams, and brokerages close more deals. Brandon works to oversee the company’s strategies, operations, and metrics.
Top Takeaways:
05:06 How Brandon evolved from selling real estate to working for a tech company that provides real estate tools to real estate agents.
11:04 How Brandon found Sierra Interactive
18:37 What sets Sierra Interactive apart from the competition
21:01 Who is Sierra Interactive’s ideal customer
22:43 The pain points that Sierra Interactive are facing right now
23:56 Why companies should focus their time and energy into coaching their people.
25:19 Why leaders should re-evaluate themselves on the job each year
30:25 What does the future look like for traditional brokerages?
31:34 Brandon’s one piece of advice to Real Estate Agents
32:52 The value of embracing the data
To get a hold of Brandon and to know more about Sierra Interactive, go to
www.sierrainteractive.com
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Episode 078 with Robert Lucido, Director of Business Development for Lucido Global
Episode 077 with Brad Sugars, CEO & Founder of ActionCOACH
Episode 076 with Kevin Flaherty, Real Estate Broker @ eXp Realty
Episode 075 with Spring Bengtzen, CEO of the Utah Life Real Estate Group & REAL Broker LLC
Episode 074 with Brindley Tucker, Owner of Your Realty Leverage Inc.
Episode 073 with Hedda Parashos & Raquel Rivas of Palisade Realty
Episode 072 with Chris Watters, CEO of Watters International Realty
Episode 071 with Matt Mick, Team Lead at Lincoln Select Real Estate Group - Nebraska Realty
Episode 070 with Michelle Seiler Tucker, CEO and Founder of Seiler Tucker Incorporated
Episode 069 with Clint & Shane Neal, Founders of Neal & Neal Team
Episode 068 with Brian Icenhower, CEO & Founder of Icenhower Coaching & Consulting
Episode 067 with Jeff Quintin, CEO and Team Owner of The Quintin Group of Keller Williams Realty
Episode 066 with Todd Crockett, Partner for The Crockett Team at Howard Hannah
Episode 065 with David Anderson, CEO of LionDesk
Episode 064 with Terrence Murphy, CEO of TM5 Properties
Episode 063 with Eric Forney, Broker/Owner at The Forney Group
Episode 062 with Ricky Cain, Founder/CEO of Cain Realty Group
Episode 061 with Peter Chabris, Team Leader of The Chabris Group
Episode 060 with Kyle Whissel, CEO/Team Leader of Whissel Realty Group
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