GRIT: The Real Estate Growth Mindset
Business
Brandon Hedges got into real estate by accident. He was in between a job and starting law school when a close friend convinced him to try selling real estate. He agreed thinking that he could pay his way through law school and make a little money while doing it.
Three and a half years later, he graduated from law school, worked in a law firm for a while and realized it was a lot more fun working in real estate and building the business. At that time, the industry was rapidly expanding and changing. And real estate was becoming more professional in a way that people were looking at it as a business entity.
Brandon, along with his friend, formed a real estate team and built their business around first time homebuyers. As they were trying to get established and grow their network, they realized that there was an opportunity to do the same thing using the internet and online tools. That’s when they decided to build websites to promote themselves and build their own IDX platform.
In 2014, they were looking for a provider for their real estate websites, who had a vision for the future, continuously innovating, and was someone they could partner with. That’s when they met the CEO of Sierra Interactive. Over the course of several years, they’ve developed a strong business relationship which eventually led to Brandon working at Sierra Interactive full time.
Today, Brandon Hedges is the COO of Sierra Interactive, a complete real estate technology platform, purpose-built to help agents, teams, and brokerages close more deals. Brandon works to oversee the company’s strategies, operations, and metrics.
Top Takeaways:
05:06 How Brandon evolved from selling real estate to working for a tech company that provides real estate tools to real estate agents.
11:04 How Brandon found Sierra Interactive
18:37 What sets Sierra Interactive apart from the competition
21:01 Who is Sierra Interactive’s ideal customer
22:43 The pain points that Sierra Interactive are facing right now
23:56 Why companies should focus their time and energy into coaching their people.
25:19 Why leaders should re-evaluate themselves on the job each year
30:25 What does the future look like for traditional brokerages?
31:34 Brandon’s one piece of advice to Real Estate Agents
32:52 The value of embracing the data
To get a hold of Brandon and to know more about Sierra Interactive, go to
www.sierrainteractive.com
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Episode 058 with Eric Lowry, CEO/Team Leader of The Lowry Team at eXp Realty
Episode 057 with Mahala Landin, Managing Director, Broker at Rachel Kendall Team
Episode 056 with Grier Allen, CEO and Co-Founder of BoomTown
Episode 055 with Sarita Dua, CEO of Portland Home Resource
Episode 054 with Michael Hellickson, CEO of Club Wealth
Episode 053 with Shoshana Socher, Owner/Founder of the Socher Team
Episode 052 with Erica Ramus, Broker/Owner of the Ramus Realty Group
Episode 051 with Derick Van Ness, Wealth Strategist & Founder of Big Life Financial
Episode 050 with Greg Flanagan, Founder of Power Onward Mastermind
Episode 049 with Jeff Glover, Owner of Jeff Glover & Associates and Head Coach at Glover U
Episode 048 with Paul Ross, CEO & Head Trainer at Subtle Words That Sell
Episode 047 with Anna Krueger, Owner of Platform Consulting & MAPS Coach at Keller Williams
Episode 046 with Jennifer Seeno Tucker, Associate Broker and Vice President of Business Development at Exit Realty
Episode 045 with Stacy Bahrenfuss, Founder & CEO of Catalyst Group
Episode 044 with Jeff Cohn, Owner of kwELITE
Episode 043 with Tom Ferry, Founder and CEO of Ferry International
Episode 042 with Frank Klesitz, CEO & Co-Founder of Vyral Marketing
Episode 041 with Aaron Novello, Realtor & Real Estate Coach at aaronnovello.com
Episode 040 with Jim Fischetti, Owner of Jim Fischetti LLC and President at Coach with Jim
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