Advertising used to be so simple. You get to tell an audience of a platform about your business or whatever you want (within reason) in exchange for a few bucks. Now it got weird. Terrestrial radio kind of screwed that up, frankly. They stiffed advertisers simply by chasing the dollar and sold out those dedicated to advertising their wares only to be left holding the bag. Now the internet is sucking up that revenue in all sorts of strange ways. One involves the useless short term gain of social media advertising. In this episode, Ric takes a critical look at what is going on out there in one form of this business and how advertisers are still getting screwed.
NEXT WEEK: If You're Happy And You Know It...
Episode 180: The Facebook Show
Episode 179: Literally Playing With The Radio
Episode 178: Do Something
Episode 177: Back In The Saddle
Episode 176: Quality Control
Episode 175: Strange Things & Their Existence
Episode 174: No Apologies
Episode 173: Blow Me Down
Episode 172: You Ain't Got It, Kid
Episode 171: All Hail The Morons
Episode 170: Mistakes Were Made
Episode 169: O Mother, Where Art Thou?
Episode 168: The Cult of Personality
Episode 167: The Sign Says "Closed"
Episode 166: FM Sucks
Episode 165: Stop The Presses
Episode 164: The NAB is Wrong
Episode 163: When TV Goes Bad
Episode 162: Bad Commercials
Episode 161: An Existential Crisis
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