Advertising used to be so simple. You get to tell an audience of a platform about your business or whatever you want (within reason) in exchange for a few bucks. Now it got weird. Terrestrial radio kind of screwed that up, frankly. They stiffed advertisers simply by chasing the dollar and sold out those dedicated to advertising their wares only to be left holding the bag. Now the internet is sucking up that revenue in all sorts of strange ways. One involves the useless short term gain of social media advertising. In this episode, Ric takes a critical look at what is going on out there in one form of this business and how advertisers are still getting screwed.
NEXT WEEK: If You're Happy And You Know It...
Episode 240: Keith Douglas & Duwayne Burnside
Episode 239: Ms. Zeno The Mojo Queen
Episode 238: Mick Kolassa
Episode 237: Big T & Johnny Drummer
Episode 236: Sharde Thomas and The Rising Star Fife & Drum Band
Episode 235: Walking East & West with Pops Fountaine
Episode 234: Frank Monteleone & Blind Mississippi Morris
Episode 233: Gee Whiz, It's Carla Thomas
Episode 232: Stepping Off The Mothership with Harold Beane
Episode 231: The Architects of Memphis Music
Episode 230: The Customer Service Blues
Episode 229: The Seven Year Itch
Episode 228: In The Absence of Reason
Episode 227: Suffer The Children
Episode 226 - Massimo Bevilacqua Is A Machine
Episode 225: A Conversation with Robert Allen Parker
Episode 224: The Delta Project and Uncomfortable Statements
Episode 223: How To Lose an Election with Kieran Hilbert & Friends
Episode 222: This is America & Robert Kimbrough, Sr
Episode 221: Kids These Days and Kenny Brown
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