Advertising used to be so simple. You get to tell an audience of a platform about your business or whatever you want (within reason) in exchange for a few bucks. Now it got weird. Terrestrial radio kind of screwed that up, frankly. They stiffed advertisers simply by chasing the dollar and sold out those dedicated to advertising their wares only to be left holding the bag. Now the internet is sucking up that revenue in all sorts of strange ways. One involves the useless short term gain of social media advertising. In this episode, Ric takes a critical look at what is going on out there in one form of this business and how advertisers are still getting screwed.
NEXT WEEK: If You're Happy And You Know It...
Episode 260: Benny Turner & Cash McCall
Episode 259: The Lizzard Kings
Episode 258: John Nemeth
Episode 257: Back From Europe with Low Society
Episode 256: The Post Holiday Blues
Episode 255: Memphis Deep
Episode 254: Tlaxica
Episode 253: Danuel Gales, Eric Gales, Singa B & Robert Allen Parker
Episode 252: Brother Boulevard & Individual 1
Episode 251: Carla Thomas, Willie Hall & Vanese Thomas - Dropping Bombs
Episode 250: John D'Amato & The Delta Project
Episode 249: Mark Anthony Lee & Willie Covington
Episode 248: Andrea Staten
Episode 247: Mick Kolassa & The Taylor Made Blues Band
Episode 246: Dr. Feelgood Potts & Sheba Potts-Wright
Episode 245: Minister Suhkara Yahweh (Sweet Willie Wine)
Episode 244: The Italian Job & The Juke Joint Allstars
Episode 243: Scott Bomar & Howard Grimes
Episode 242: Tom Graves on Robert Johnson
Episode 241: The Talented Daughter of Eddie Taylor. Brenda
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