Advertising used to be so simple. You get to tell an audience of a platform about your business or whatever you want (within reason) in exchange for a few bucks. Now it got weird. Terrestrial radio kind of screwed that up, frankly. They stiffed advertisers simply by chasing the dollar and sold out those dedicated to advertising their wares only to be left holding the bag. Now the internet is sucking up that revenue in all sorts of strange ways. One involves the useless short term gain of social media advertising. In this episode, Ric takes a critical look at what is going on out there in one form of this business and how advertisers are still getting screwed.
NEXT WEEK: If You're Happy And You Know It...
Episode 200: Chance Raspberry
Episode 199: Lightnin' Malcolm & A Hill Country Production
Episode 198: William Charles - Weekend Vlogger
Episode 197: Underground Memphis with Bill Bannister
Episode 196: People In Pants
Episode 195: Broadcast Slackers
Episode 194: Tough Room
Episode 193: Dividing By Zero
Episode 192: An Evolution is Coming
Episode 191: The Old Man's Lemon Tree
Episode 190: Ancient History
Episode 189: A Sense of Worth
Episode 188: Judgemental Bastard
Episode 187: That Guy Is a Problem
Episode 186: Things Fall Apart
Episode 185: Going Where I Shouldn't Have Been
Episode 184: The Battering Ram Of The Trademark
Episode 183: Unoriginal Creativity
Episode 182: Buying Your Friends
Episode 181: Touched By The Long Arm of The Law
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