Advertising used to be so simple. You get to tell an audience of a platform about your business or whatever you want (within reason) in exchange for a few bucks. Now it got weird. Terrestrial radio kind of screwed that up, frankly. They stiffed advertisers simply by chasing the dollar and sold out those dedicated to advertising their wares only to be left holding the bag. Now the internet is sucking up that revenue in all sorts of strange ways. One involves the useless short term gain of social media advertising. In this episode, Ric takes a critical look at what is going on out there in one form of this business and how advertisers are still getting screwed.
NEXT WEEK: If You're Happy And You Know It...
Episode 220: Liz Mandeville Plus, Talking Dirty with Siri
Episode 219: The Software Blues with Watermelon Slim & The Workers
Episode 218: An Evening with Howard Grimes
Episode 217: A Numbers Game and Something Better & Sara Williams
Episode 216: No Foolin' & The Memphis Snake Doctors
Episode 215: It Is Smart Radio, Damnit & The Daddy Mack Blues Band
Episode 214: From The Hill Country with Trenton Ayers & Cedric Burnside
Episode 213: The Lost Hour and Paul Crum with BJ Banks
Episode 212: Road Trippin' and An Evening with Booker Brown
Episode 211: Jon Brewer - Monochrome: Black, White & Blue
Episode 210: Going For The Bronze with Liz Kinnmark
Episode 209: You A Had Stroke, Fool
Episode 208: The Superb Owl & Sean Bad Apple
Episode 207: An Old Young Man - Kyle Roberts
Episode 206: Everybody Gets The Blues with Goodson & Taylor
Episode 205: The New Year's Show That Didn't Air with Zeke Johnson
Episode 204: Getting Bent with Liz Kinnmark
Episode 203: Songwriting With Eddie Dattel & Wally Ford
Episode 202: The Annual Christmas War & John Nemeth
Episode 201: Plato, The Romans and Josh McLean
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