Advertising used to be so simple. You get to tell an audience of a platform about your business or whatever you want (within reason) in exchange for a few bucks. Now it got weird. Terrestrial radio kind of screwed that up, frankly. They stiffed advertisers simply by chasing the dollar and sold out those dedicated to advertising their wares only to be left holding the bag. Now the internet is sucking up that revenue in all sorts of strange ways. One involves the useless short term gain of social media advertising. In this episode, Ric takes a critical look at what is going on out there in one form of this business and how advertisers are still getting screwed.
NEXT WEEK: If You're Happy And You Know It...
Episode 280: Plasticized
Episode 279: Too Connected
Episode 278: Who Wants a Slice of Data Pie?
Episode 277: Riding Those Coat Tails
Episode 276: Don't Look Over There
Episode 275: The Third Act Blues
Episode 274: Wine Mommy Loves You
Episode 273: Schadenfreude
Episode 272: The Heavyweight Chumps
Episode 271: The Emergency Room Emergency
Episode 270: Jerre Dye & Marie-Stéphane Bernard
Episode 269: Stream This
Episode 268 - The Unravelling of An Idiot
Episode 267 - Autonomous Sensory Meridian Response
Episode 266: Brooke Fair
Episode 265: Sarah Simmons-Langston & Gregory Langston
Episode 264: Marie-Stéphane Bernard
Episode 263: The Mendoza Brothers - Canz & Windows
Episode 262: Austen Onek
Episode 261: Talking Tech with Dianna Fryer
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