Advertising used to be so simple. You get to tell an audience of a platform about your business or whatever you want (within reason) in exchange for a few bucks. Now it got weird. Terrestrial radio kind of screwed that up, frankly. They stiffed advertisers simply by chasing the dollar and sold out those dedicated to advertising their wares only to be left holding the bag. Now the internet is sucking up that revenue in all sorts of strange ways. One involves the useless short term gain of social media advertising. In this episode, Ric takes a critical look at what is going on out there in one form of this business and how advertisers are still getting screwed.
NEXT WEEK: If You're Happy And You Know It...
Episode 360: On Another List & Jessica Heim
Episode 359: On A Certain List & Ian Guerin
Episode 358: Merry Sort of Christmas & Wendy Stuart
Episode 357: Time for A Shot & Rocky Kramer
Episode 356: There Porn in The Parler & Coyote Motel
Episode 355: The Turkey is A Lie & Andrew Cole
Episode 354: Thanksgiving & The Starlite Campbell Band
Episode 353: Soho Johnny is Your Friend
Episode 352: Quality Time With Sherry Nelson
Episode 351: Talkin' TV with Mickey Burns
Episode 350: Doin' The New Thing & Nate Soundz
Episode 349: Change is Like the Wind, Sometimes It Blows
Episode 348: It Ain't The Same
Episode 347: Disorganization Skills
Episode 346: A Fresh Coat of Paint
Episode 345: Post Pandemic Panic
Episode 344: It's All An Act
Episode 343: Biopicture This
Episode 342: Meme Me
Episode 341: The Cost of Free Entertainment
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