Advertising used to be so simple. You get to tell an audience of a platform about your business or whatever you want (within reason) in exchange for a few bucks. Now it got weird. Terrestrial radio kind of screwed that up, frankly. They stiffed advertisers simply by chasing the dollar and sold out those dedicated to advertising their wares only to be left holding the bag. Now the internet is sucking up that revenue in all sorts of strange ways. One involves the useless short term gain of social media advertising. In this episode, Ric takes a critical look at what is going on out there in one form of this business and how advertisers are still getting screwed.
NEXT WEEK: If You're Happy And You Know It...
Episode 300: Reboot This
Episode 299: The Sporting Life
Episode 298: What's on TV
Episode 297: Censor Me
Episode 296: Astroturfing
Episode 295: The Vocal Allure
Episode 294: The Keyboard Cowboys
Episode 293: Video Dizzy
Episode 292: Death To The Disc
Episode 291: Petty Bastard
Episode 290: The State of Fear
Episode 289: More Mediocre Than The Others
Episode 288 - Payin' To Playin'
Episode 287: The Great Television War
Episode 286: Sarcastic Bullets
Episode 285: Terrestrial Zombies
Episode 284: Terms of Service
Episode 283: What's News
Episode 282: What A Cover Act
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