Advertising used to be so simple. You get to tell an audience of a platform about your business or whatever you want (within reason) in exchange for a few bucks. Now it got weird. Terrestrial radio kind of screwed that up, frankly. They stiffed advertisers simply by chasing the dollar and sold out those dedicated to advertising their wares only to be left holding the bag. Now the internet is sucking up that revenue in all sorts of strange ways. One involves the useless short term gain of social media advertising. In this episode, Ric takes a critical look at what is going on out there in one form of this business and how advertisers are still getting screwed.
NEXT WEEK: If You're Happy And You Know It...
Episode 320: Stay The F At Home
Episode 319: Everybody is An Epidemiologist
Episode 318: Cabin Fever
Episode 317: Sick of Covid-19
Episode 316: Phone A Phriend
Episode 315: Don't Cross The Streams
Episode 314: (Don't) Fear The Memer
Episode 313: Exclusivity Is A Damn Lie
Episode 312: Headline Whiplash
Episode 311: You, Commodity
Episode 310: Here Lies Local Radio 1920 - 2020
Episode 309: Whither Print
Episode 308: New Year, New You... My Ass
Episode 307: Familiar Ground
Episode 306: Keep In Touch
Episode 305: In The Moment
Episode 304: Happy Holidays
Episode 303: Know Thine Enemy
Episode 302: Ok, Boomer
Episode 301: Disliking The Like
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