The FORD Method in Real Estate. No, not the car company, but an actual method for talking to your clients to build a better relationship with them. FORD stands for Family, Occupation, Recreation, and Dreams. People like to talk about themselves so using this method builds a better bond with your client. Watching tonality, gestures, body language, and just listening are a great way to build that relationship and use this method. Do not make the conversation about you. You are shooting for a 25% about you and 75% about the client. I give some great examples in this podacst of the four subjects you want to discuss.
Invest in Yourself - EP196 - Real Facts on Real Estate
Five Free Marketing Ideas - EP195 - Real Facts on Real Estate
Audit Your Real Estate Business - EP194 - Real Facts on Real Estate
Working Platform Leads vs Your Sphere of Influence - EP193 - Real Facts on Real Estate
The Early Bird Gets the Worm - EP192 - Real Facts on Real Estate
Lead Follow Up - EP191 - Real Facts on Real Estate
The Five Worst Questions an Agent Can Ask - EP190 - Real Facts on Real Estate
Asking the Right Questions - EP189 - Real Facts on Real Estate
How Large is Your Network - EP188 - Real Facts on Real Estate
It is Not Your House - EP187 - Real Facts on Real Estate
The Importance of Framing Your Words - EP186 - Real Facts on Real Estate
Being on Time - EP185 - Real Facts on Real Estate
How to Quickly Sell Real Estate - EP184 - Real Facts on Real Estate
Under Promise and Over Deliver - EP183- Real Facts on Real Estate
Meeting With Clients Digitally - EP182 - Real Facts on Real Estate
Controlling the Narrative - EP181 - Real Facts on Real Estate
How to Close More Deals - EP180 - Real Facts on Real Estate
Navigating Price Breaks - EP179 - Real Facts on Real Estate
7 Things to do to Prepare for a Home Showing - EP178 - Real Facts on Real Estate
Preparing a Listing To Go Live - EP177 - Real Facts on Real Estate
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