The Passle Podcast - CMO Series
Business:Marketing
In the final part of CMO Series REPRESENTS: Embracing Equity program, leading female voices across the legal marketing industry discuss the need for women to back themselves and be their own advocates to build a successful career in the profession.
This brilliant group of guests reflect on their experiences and share their personal perspectives, encouraging women to find joy in their careers and take ownership of forging their own paths in the industry in order to strike a fulfilling work-life balance.
We have the honour of hearing personal stories and perspectives from Charlotte Green, Head of Clients and Markets at Gowling WLG, Trish Lilley, Chief Marketing and Business Development Officer at Thompson Coburn, Elinor Gilles-Jones, Head of Business Development and Events at Wrigleys Solicitors, Sophie Hudson, Head of Marketing and Business Development at Sherrards Solicitors, Jane Biddell, Marketing and Business Development Director at Fox Williams, Jean Marie Campbell, Head of Client Development for North America for Baker McKenzie, Heather Morse, Chief Business Development Officer McGlinchey Stafford, Catherine Knock, Head of Marketing & Communications at Hassans, Siobhan Moret, Marketing Director at Saffery Champness, Tania D’Souza Culora, Founding Partner at Seastone IP and Candice De Bruin, Head of Business and Practice Development at Werksmans Attorneys.
Episode 113 - Will Brewster of Clyde & Co on The Journey Of A Law Firm Merger Through a Communications Lens
Episode 112 - Ashley Horne of Womble Bond Dickinson on Taking a Campaign Approach to Legal Content Marketing
Establishing Meaningful Connections: A Sneak Peek at LMA MidWest ‘23
Episode 110 - Delivering successful research projects: What legal marketers need to know
Episode 109 - Alison Janzen of Torkin Manes on Building an Integrated Approach to Content Marketing
Episode 108 - Deborah Ruffins of Perkins Coie on the Lead-to-Work Revenue Mindset
Episode 107 - Shade Vaughn of Akin on The Role of Changemaker for Legal CMOs: Driving Actual Change
Episode 106 - Jennifer Becker of Marshall Dennehey on keeping busy lawyers engaged in business development
Episode 105 - Megan Senese of Stage on taking a client-first approach to legal business development
Episode 104 - Andrea Burke of WilmerHale on Charting your Career Progression in Legal Marketing
Episode 103 - Áine Bryn of Marsh McLennan on Demonstrating the Strategic Credibility of the Marketing Function
Episode 102 - Michelle Murray on Key Client Programs: What Your Firm Needs to Know
Episode 101 - Drinking from the firehose: Sarah Kempsey of Montgomery McCracken on the first 12 months as a new CMO
Episode 100 - Celebrating 100 episodes and exploring the future of professional services marketing
Episode 99 - Behind the scenes of a legal rebrand with Erica Roman of Cole Schotz
CMO Series REPRESENTS - Born This Way: Roy Sexton of Clark Hill on Inclusion, Community and the Role of Leadership
Episode 98 - Suzie Williams of McMillan on The Client Experience & Differentiating the Firm’s Brand
Episode 97 - Jennifer O’Donnell of Segal McCambridge on Walking in the Shoes of a New Legal CMO
Episode 96 - Mariana Loose of Alston and Bird on The Intersection and Positioning of Marketing and Business Development within a Law Firm
Episode 95 - Angela Pandolfo Roy of Gibbons Law on Content Management: The Linchpin of Legal Marketing & BD
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